Simple analysis of website construction industry

2008, I often hear friends or colleagues said, XX network company to close, do not do the Internet, XX boss has sold the network company, career change to do industry, million network and acquired a network construction company. Although can not represent all, but also very can explain a part of the problem, that the website construction industry has been fierce competition to close hand-to-hand combat of the tragic situation, competitive companies can only be eliminated.   This is a heavy topic, just these thousands of words also not endless this enterprise website construction industry sad.   We first analyze why the enterprise to do the site?   Question: Is the enterprise to do the site is the purpose or means?   This is a question to explore, many of our network company peers to develop customers when the function of the site to describe the infinite, the benefits of infinitely many, but to make it is only a website, did not play a role, the natural user's hope and see the results have a huge gap, This is the current market many enterprises to the Web site construction as the main business of the network company's distrust of the root cause.   We divide the nature of the enterprise to see   1, large enterprises-display-type, promotional website construction.   Large enterprises The purpose of this piece is to improve visibility, publish information, not to follow the form, now the general Enterprise has a website, large companies If there is no site, will be the strength of its doubts and information opaque censure, we can see a lot of large enterprises are doing some business introduction, News Release website. However, the company's Web site has a specialized technical department, now the big enterprises generally have a computer center or network center or information centers, the day-to-day construction of the site is now gradually reduced outsourcing, but to their own company's technical department production and maintenance.   2, large enterprises-business processing platform   We can see similar to China Unicom and the Chinese mobile site, as well as its seed stations are not only promotional sites, more is carrying the business processing functions, the current era of development too fast, many of our business can be handled on the Internet, Eliminate the cumbersome to handle the counter, including mobile Unicom Telecom Bank foreign exchange and many other sites are so.   3, small and medium enterprises, exhibition type, promotional website construction   The nature of this part of the enterprise and a lot of large enterprises are the same, are in order to publicize their products, many of the crux of the problem is that many of the company's own site positioning in the display site, but in the eloquent web site construction salesman under the bluff, On the Internet to pull up sales, development agents and many other aspects of the high hopes, but do it is a simple display of the site, but also with their own strength is not strong, investment is extremely limited, so in the vast number of Internet information just made before it was obliterated, naturally no good effect. In this way, the owner of the site is too much hope, but get very small, productionPsychological gap is inevitable, here, whether the business owners or website construction companies need to reposition their own serious thinking, how to determine the standards of website construction, what is your real demand in the end?   4, SME marketing-oriented website Construction   I think that the so-called small and medium-sized marketing site is to the site is expected to be able to pull direct sales capacity, the development of channel distribution partners of the new choice of enterprises, marketing-oriented web site more should be in the product sales, agent recruitment efforts, To maximize the site to bring you direct orders, and the relevant companies to introduce these should not be the focus of the site. To measure whether a website is a marketing site, the quantity of orders and the recruitment success of channel agents should be an important standard of assessment. These four types of sites should be the current enterprise Web site construction in four directions, the current owners of the site construction company disappointed the main problem is not to know their own positioning, did not understand their needs, and website construction companies in order to obtain orders, and at bombast Package Hill Sea to customers promise. The solution to the problem is the website construction company and the Enterprise customer is divided clearly own demand and the goal, again with the website construction Company's personnel to negotiate the good company's real demand.   Warm tip: Website construction must find to the company, in case of being fooled, if you do the site with what software? Can try to build station box v6.0! Where is the   outlet?   Excellent company will become the customer's Internet marketing consultant   Market is the fuse, it will let a large number of enterprises fall, but also let a group of enterprises Nirvana Rebirth, so that the whole market reshuffle. The internet has developed to the present stage, enterprises are not early on the internet ignorant of the unknown, most companies already know the location of their own enterprises, the general understanding of their own needs, a considerable number of customers have a knowledge of the Internet information applications have their own ideas, therefore, Relying on simple customers to build a Web site has become the past. Today's network companies, should be in-depth understanding of the purpose of each industry website construction, deep excavation of the real needs of the site to provide customers with tailor-made package solutions, not just to do a website so simple. This will be able to extend the business to the Internet Information services to the deeper level of the industrial chain. We can see that a considerable number of enterprises on the application of Internet information is not very familiar, even if recruit a lot of just graduated students, the entire information service is quite arduous groping, therefore, with the Internet full service experience of the company will become this part of the client's Internet partners, Will get customers in addition to the site construction of orders, including IDC services, including software purchasing, including network advertising and other series of services.   Say turn, we can see last year million net acquired smoke network, this is the best explanation, as the IDC industry company, now also gradually to the downstream of the industrial chainExtend, to profit, through self-service build station system to perfect his service chain. Similarly, the website construction Company may also rely on the establishment station business to penetrate the customer's enterprise information service gradually, only, this road will be very hard, must face the price war of the colleague, also must unceasingly oneself to practice the network marketing.   Market segments are inevitable, some areas, tourism is very developed, relying on the information industry, but also let a lot of companies very moist, general a travel service customer information needs by the network companies to seize, that is, from domain name to space, to website construction, to Baidu promotion, Google AdWords to SEO to travel management software. To this kind of professional service company which concentrates on the informatization of the hotel and tourism industry, because of the industry to understand more about the industry, the needs of customers understand more profound, to provide customers with better services, natural than the general price war to rob the market of the company more competitive, such a successful example of a lot of tourism industry, Foreign trade industry, apparel industry and so on.   in Guangzhou, I see a lot of companies focused on foreign trade website construction, but also created a good performance, market segmentation is the inevitable direction of the development of social division of labor.   Website Construction Business Volume   Website Construction This market is a big market, now the Enterprise website has become the standard configuration of enterprises, regardless of the size of the company need a new site, generally speaking, website construction market or vigorous development, there are the following internal factors in support.   1: The Enterprise's information awareness is relatively high, in the whole society, including the government, enterprises, the promotion of the website has become a normal enterprise standardized configuration.   2: The first generation of Web sites completed in the early years have not adapted to the development of the Times, the need to upgrade, update, or redo, resulting in a vibrant web site construction changes in the tide, from 06 to now, this trend has been ongoing.   3: The Internet Information more and more numerous, enterprises need in a lot of information waste to reflect their own, which requires professional network companies to guide.   Website Construction Market How to go?   Overall market trends still maintain a certain amount of growth, but the growth rate will be greatly slowed down, there will not be a few years before the blowout status quo. and presents the following characteristics:   1, consumer spending is expected to be lowered, may be in 03, users would like to spend 20000 yuan to build the site, 09 consumption is expected to be only 5000 yuan.   2, customers still do not understand the Internet, but the Internet in the gradual understanding of the existing network companies to the Web site construction and enterprise information technology to charge high profits of the era has passed, the overall industry profit margins will continue to lower.   3, customers will pay more attention to the Web site construction and network marketing, but many network companies will no doubt let users disappointed, but the recovery will eventually be discarded by users.   The marketHow it's going to go   1, high-end market, the requirements of network companies, to the times, truly listen to the needs of users, there is a down-to-earth ability to help users solve the overall problem, such a relationship between enterprises and customers will be more similar to the Internet Strategic Partnership, general, Such a cooperative relationship is relatively close, the profits of the network companies will be due to close cooperation between the corresponding protection. The difficulty is, how many network companies have such capabilities and resources? Although everyone in the so-called Internet consultancy services, but how many can really achieve this standard.   2, low-end market, will be the self-help build station 800 sites such as Web site template flooded, such advantages are quick to start, users pay low cost, will soon be able to experience the site construction is not so difficult, soon users will find that the site was built, not a built on it. If users want to make good use of the Internet, self-service building sites and templates to complete the mission is the education of users. At present, Alibaba and Baidu members have been free self-service build stations, we can also predict that many IDC company will gradually launch the free construction site   3, the middle of the market, will be fooled type, telemarketing type, professional breakdown of various types of Web site will continue to be busy and numerous.   Oh, flowers, the market from 2000 to now almost 10 years, experienced a deserted, heat wave, recession, and then annoyed, the market this is the invisible big hand has been adjusting, sincerely hope that the friends of the market, all the way.   Site Template: HTTP://WWW.IISP.COM/DESIGN/SITE_PACKAGE.PHP?S=ASDX