Simple analysis of what is soft text advertising and hard advertising

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As the name suggests, it is relative to hard advertising, by the company's marketing planners or advertising company's copywriter responsible for writing "text ads." Compared with hard advertising, soft wen is called soft wen, the subtlety lies in a "soft" word, like cotton in the possession of needles, but not dew, grams of the enemy in the invisible. When you find that this is a soft article, you have been cold stare into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. If the hard advertising is Waigu Shaolin time, then, Soft wen is petitions, softness Wudang Boxing, carrot and stick, both internal and external repair, is the most powerful marketing means.

There are two definitions of soft text, one is narrow, the other is generalized.

1. Narrow sense: Refers to the enterprise to spend money in newspapers or magazines and other promotional vehicles published in the text of the advertising. This definition is an early definition of the so-called paid text ads.

2. Broad definition: Refers to the enterprise through the planning in newspapers, magazines or networks and other promotional carriers to promote corporate brand image and visibility, or can promote enterprise sales, but a promotional, interpretative articles, including specific news reports, in-depth articles, paid short advertising, case analysis and so on.

Soft text advertising is to use less investment, to attract potential consumers eyeball, enhance the sales force of products, improve the reputation of the product, in the soft Wen, to achieve strategic tactical objectives of the product to guide the purchase of consumer groups ads.

Modern commercial activities can not be separated from advertising, "Wine good fear alley deep" traditional ideas in the market economy has long been proved to be unworkable. The advertisement activity of enterprise is the direct result of the market competition, the sign that the enterprise decides to participate in the market competition, in a sense, the advertisement of an enterprise is the declaration of war that the enterprise enters the market. Advertising to enterprises in the development of the market, promote sales, improve corporate public relations image, improve the overall competitiveness of enterprises and social influence has a very important role, is to connect enterprises and society and consumers between the bridge. The vigorous development of hard advertising and soft advertising is the product of modern economic development. For both, do you favor hard advertising, or choose the latter, or "carrot and stick"? (This article is published by Www.qqkjj.com Editor, reprint please keep)