Simple analysis: the promotion of the grass-roots health website

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In the Internet more and more open trend, all walks of life on the internet cake seems to be clearly visible, so many people want to get from above to a piece of their own cake. So no matter which industry is embracing the Internet, and with the advent of Internet technology, the threshold of access to the Internet is getting lower. So many grassroots teams and even individuals have started to go into the internet to achieve their own goals or objectives, of course, apart from the above mentioned material cake, there are many parts of it may be for their own interests to do that.

In fact, the Internet does create a lot of people, so that this part of the people have either acquired a very large amount of material things, or won the respect and recognition of countless people, but at the same time in order to their own life or some of their ideals in the Internet struggling. So, the Internet can be a success is understandable, but the problem is not everyone can achieve success. There are many reasons why there is no success in the Internet, there are many kinds of solutions, but I do my health site has been for several years, it is an old webmaster, dare not talk about experience, can also say that there are some experiences. So in this article I do not say other things, say health site this piece, and just talk about the promotion of that thing.

I do my own personal health site also have a short time, we all know that the current type of Web site to give people the feeling is not simple. Because health is what people think of is medical, and this category is profiteering everyone is very clear, and those commercial companies do internet purposes is to make money, so in this field there are many giants. For example, Baidu joint big site has Baidu Health, and Qihoo United Big site has 360 doctor, and this big giant almost took the internet most of the traffic. The only thing left to us is the one that leaks out of their hands, but I think that as a grassroots team or even a person, it's a success if we can pick up a part of the flow that they're leaking out of. So we have to do this kind of opportunity must still have, but the key or how to do, and do a good job to let others know that we are doing is to promote the.

Mention website promotion, a lot of grassroots on the head, is because we have no money, no status, etc. set in one, we always envy others big companies can spend money to hit ads, can easily pull a large number of people to join. And we seem to be worthless, I think I still do not do, or do not find the way to do a good job, many times we are blindly learning to imitate those big Web site large companies, we have to know that people do it because they have a lot of things we do not have to do well, If we don't have those things, it's obviously bad. Although my own that site is not excellent, not to say is the model of grass-roots site, but I think it is passable, I am doing this site on the promotion experience to share with you.

First, online promotion, not just SEO. Grass-roots webmaster may hear the promotion on the line is the search engine optimization, because it is a kind of do not need to pay real money a way to promote, I believe that very few of the atmosphere of personal webmaster will go to Baidu Alliance platform advertising Bar. More is willing to promote themselves, such as the whole day to send out the chain, and these work is not to attract people, but to attract the machine to come. Many friends who are careful to observe the Internet may know that the work we used to do with this is useless, or even self-defeating, because such things do too much will be Baidu etc think is malicious with their own, so it will make you better? Search Engine optimization is just a part of a variety of methods, in fact there are many kinds. For example, social platform, question and answer platform, and so on, perhaps many people will be dismissive, it is you do not have the heart to do! You are too purposeful when you do those things, always want to get the benefits quickly, such as copying other people's content and then bring your own link to the microblog, so you think others will be interested? Because the original is not only the content of their own preparation, and copywriting and other aspects are better than you. So to do it attentively, promote not only advertising!

Second, the content subdivision, only has the existence value. When it comes to content, it is a category of application, and many people feel that there is no relationship with the promotion, but in fact, as I said above, the promotion is to be done attentively, and the intention to do is ultimately content, because the main function of the site is to provide information services. Why do you want to do the subdivision of the content? You can think about it, although health is also a clear category, but it contains too much of the stuff, if you have to do it, it is not a small team or even a person can do. So we can only do one part of it, such as focusing on the body, or even a finer category. In this way we have more energy to prepare more detailed content and more detailed promotional programs, which are more easily accepted by users.

Third, offline promotion, regional subdivision. Now the internet has a development trend of regionalization, we can see all kinds of same Internet conferencing in many cities repeated is one of the most obvious features, and ordinary users of the Internet thinking is "region +", such as we need to find delicious, may be concerned about a city or region, such as Shanghai Delicious place and so on. Moreover, the Internet is meant to be a step-by-step process, so cultivate the user's trust is very important, and do the regional subdivision will let us in this link to save a lot of things, because a region of the original will have a trust basis, such as relative to outsiders we believe that their fellow countrymen, is such a truth. In addition, the Internet now emphasizes offline and online integration, and community development is a very good bond, and it's easier to make a community come in if it's wired, but for us to do something online, more likely in a segmented area, And it's almost impossible to do it in a big way because we don't have those conditions at all.

Doing anything may have a lot of patterns to do, do site promotion is also the case, those big sites have their play, and we need to use the way that suits us. If we blindly imitate those big patterns, we will accomplish nothing, and find the right to their own taste, can only share their own cake to eat!

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