Simple and crude brand implants, "change 4" reduced to the brand show

When the change 3 or change 2, we can see the deformation of the Lenovo one machine, as well as in the elevator Shu Shu milk drinking the second goods, but also think the mere fight lens too nervous, if it is occasionally broadcast Advertising is still quite fresh, and very funny. However, when we look at it, we feel that it has all but disappeared, almost to the point of being a frenzied ad, and we have not given up half the number yet. In the end, everyone decisively defined the film as being full Chinese elements of the American advertising blockbuster.

From drinks to sunglasses, from the wine to the bank card, from the car to the nutrition ... ... change 4 movie that Transformers series is the most implanted advertising is absolutely deserved, and change 4 this classic blockbuster has become a Field lengthy brand show, and even, some brands at the expense of pounding heavily, in order to seek a few seconds to make their own brands brands a look. But to say that the way the brand is implanted, is definitely clever enough, blunt, naked advertising and the theme of the movie formed a strong visual contrast, this contrast is also a strong sense of violent destruction of the original story should have Beauty and stimulation.

A successful advertising implants, to be able to transform the brand into the most simple form of text, pictures and in-kind, subtly through the integration between the lens switch, instead of hard to insert, this is like in strange scenes to identify Familiar brand symbols, so that the audience has a feeling of finding eggs, this is the best implant effect: ingenious and traceless. In the change 4, when we see that the robot in the ATM machine to insert a bank card, Penguin in the track to open WeChat, a scenario similar to this implantation has far exceeded the scope of the plot extension, the audience deliberately pulled back too much Publicity speculation in real life.

As a much-anticipated movie of great influence, more ad implants should be built on the acceptance of most viewers. The original intention of brand implants, should be based on the film's plot implicitly convey the concept of the brand, rather than a simple brand exposure, compulsory to impress the audience brand image or product. The film has such a plot: In the crazy speed racing in the process of car markings continue to emerge, this is the Chevrolet implicit brand implants. In contrast, many Chinese brands unfairly implant advertising in the case of non-equivalent, apparently underestimated the audience's IQ, it will lead to resentment, but also a brand of anti-psychology, but also for the corporate image to bring Negative effect.

Especially in the 21st century, such mandatory film implantation has not been uncommon. Exaggeratedly speaking, a movie if there is no ad embellishment appearing, are embarrassed to call it a good movie. However, to Wulong scenic area, for example, in order to win 2 minutes and 30 seconds of background shots, at the cost of advertising costs 10 million, as for its marketing effectiveness, sigh later left more doubt, this film implant marketing What is the value? And whether it can bring the brand name and interest?

Specifically, the 4-inch implanted advertising is only a brief appearance of the brand, and can not effectively reflect the brand's content, or fully demonstrate the product's functionality, which is the underwear marketing implacable, because the brand's image or product and movie The scene is separate, not really together, this appearance is bound to be a short-lived, not up to the continuity of marketing effectiveness of the brand's publicity is of course limited, it can not effectively enhance the brand's effect.

There is such an interesting words, "If you give me one million yuan, I want to add a camera does not fly, I am sure not; if you give me 10 million yuan, Fly spectrum. " This sentence reflects the truth is that how the brand appeal point and the scene of the intersection of fusion together, on the film implantation is concerned, is the integration of advertising elements without trace to find, so that the audience is watching movies , In fact, saw the advertisement unconsciously, but also relish, deserved.

Clearly saw the elements of advertising, but could not find any signs of implantation, can do this effect, the brand of implantable marketing truly invincible. Especially in the era of social media, brand implanted marketing is faster and more accurate in effect. Compared to the traditional media era, social media is more suitable for brands to be implanted ads, the brand information naturally cleverly embedded into the concise and interesting graphic content, the soft text into good content, a good story, so that users in the crazy forward at the same time, The slightest awareness of the existence of advertising, just as "moisten things silently" natural implants will naturally be better.