Simple discussion on several factors influencing the effect of network popularization

Source: Internet
Author: User
Keywords Network Promotion

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Network promotion as the main way to promote the enterprise at present, has become the main source of business for each enterprise to improve, if the appropriate, network promotion effect is very obvious, but if some places do not, then will affect the effectiveness of promotion, enterprises in the choice of network promotion may also have these concerns, Today, the ease of water analysis of the impact of the network to promote the effect of some factors, reasonable to avoid some errors and improper practices can effectively promote the efficiency of promotion.

First of all: non-optimization and promotion of Web sites to promote the disadvantage of network, many enterprises in the promotion before the general is to have their own site, in search of the site to build the company did not take into account the future optimization and promotion, nor from the marketing and sales perspective to consider, so the general function of the site is to show the role, And in order to be beautiful there will be a large number of flash and JS dynamic factors, this led to the promotion of the bad operation, the general do keyword ranking optimization of the site need to be static, Flash and JS is the optimization of the big bogey, text-oriented content and a small number of images inserted is the search engine friendly, Therefore, the non-optimization and promotion of Web sites to promote the network has brought certain obstacles, it is also necessary for a large revision or reconstruction, both need time and a lot of work. When we build a website, we need to take into account the role of the future site, if it is by its marketing or bring sales, then need to listen to the promotion of the site analysis, or to optimize and promote staff to help build stations, the first is to avoid duplication, the second is more conducive to optimization and promotion.

Second: the network Promotion way choice, the network promotion way if the choice is not appropriate also may affect the network promotion effect, because different enterprise's business is dissimilar, the target user group also is not same, for instance the enterprise does the catering, the cosmetology profession, then the forum promotion, the microblog promotion, QQ Group and SNS to promote community class may be more conducive to promoting the effect of promotion; But if the company to do the nature of the service, such as office decoration, translation services, etc., then can not through these community-type promotion, through the website optimization, mail promotion, business-to-business information dissemination and questions and answers such as the way to carry out. So different ways to promote the enterprise to bring different benefits, in the choice of time to pay attention to.

Third: The network promotion of the low conversion rate, network promotion will bring a lot of traffic to the site, there will be a lot of advice, but in some places at this stage did not do well, such as the site does not have products and services, customer service calls no answer, product shortage and so will affect the network promotion effect Network promotion is not only to bring the flow and consultation volume, the need to bring benefits to the enterprise the best way or increase conversion rate, only increase conversion rate can be true sales. Easy water proposal in the network promotion period must pay attention to the construction of various aspects of the enterprise, including the content of the Web site rich and offline contact to enhance the conversion rate.

Through the above summary, easy water recommended network promotion needs to pay attention to a lot of things, need to pay attention to network promotion, website construction and conversion rate of promotion, etc., enterprises in need of network promotion can listen to promote and optimize the company's recommendations to modify the appropriate amount, and also need to inform its main business direction Reasonable improvement in all aspects is more conducive to improve sales of enterprises. http://www.uterus120.com Webmaster Easy Water Original.

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