Simple Search Engine Optimization truth

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According to the 1998 Georgia Tech GVU User Survey, 85% of respondents found that Web pages were from search engines. Since then, other studies have reported that 50% to 80% of web traffic comes from search engines. From the above report, we can see the search engine in the website marketing and promotion of the importance. So I wrote the following search engine guide that will help you start your site's search engine tour.

First, choose the right keywords

Many times, people mistakenly optimize the very broad keywords or similar second-hand car online marketing. Although these keywords can bring traffic. However, it is very unlikely that you would want such a keyword to bring a very large amount of traffic. Even if you do, this type of link produces very low conversion rates because they are not intended for the product. For example, if you are selling Canon cameras, then your target keyword is "Canon camera" rather than the highly competitive keyword "camera". This will be your ideal target keyword. This is a brand of camera, so it will attract more buyers to search. In fact, according to 28% of search users all search habits are entered into the product name to search. 9% will enter a brand name and 5% to enter the company name. The more targeted keywords are used in the search, the more likely they are to buy them. However, a person searching for a specific brand of camera can know what they want, and they need to learn more about the features and prices of the products they buy. So once you've identified the best key words for the goal, your next step is to optimize your pages for these specific keywords.

Second, optimize your Web page target keywords

There are a number of factors that will determine your page rankings. However, one of the most important is that a good title. Because the title will appear in the top head, the title will appear in the Search engine results page (linked pages in the snapshot). So your title should contain a targeted keyword group and let it appear on the page. Because the most important keyword should be in the title of the beginning, you must also remember that the title should be a compelling title that attracts search users to want to know more while clicking on the title. Your headline should focus on your primary keyword, but it should also contain the information provided. Use your title to get up just right and your title includes the main keywords you should configure in the pages are all articles to attract visitors to click on your links.

Iii. Creating quality content

This step, you should focus on the content of your Web page. Now, many people create content that is created specifically for search engines. However, I suggest you optimize your content to fit your readers. Your readers are the most important. So before you create a Web article, you must first make sure that your content attracts your visitors. When you're done, you can weave your keywords into your article. Then you will be inserting your target key words into the first paragraph of the text.

Iv. internal Links

Creating quality content to accommodate your visitors is essential. However, proper navigation and site structure are equally important. Search engines cannot fully index your site without proper links. Each page should have more than 2 links on your site to return to the homepage. Because once you collect 15-20 important pages, you need to place them on one side and at the bottom of each page navigation. This will ensure that you get as much PR as possible to move to these pages. Each link should contain descriptive positioning text, preferably a targeted keyword group. You should never let your site visitors guess at the other end of the link, similar to: "XX please click here." As detailed as possible, your visitors will thank you for giving them guidance. So, it should be your home page. There is a link on this page, and on this page there is a link to each of the center pages. The Center's web page is basically a small site map with built-in navigation. Each center includes a specific keyword or phrase. This is commonly referred to as content layering. You can use subfolders from the top level of your Web site.

V. External links

This step, you have completed all the page optimization. Now you have to focus on the external links. At this time, you can find some engage in PR, popular forum, blog to do propaganda and links, in this way to obtain high-quality link aggregation articles. Submit your website directory in each RSS, aggregate your blog, send articles, as long as there are valuable sites you have to find ways to contact them. When your site is full of novelty and useful information, other sites will begin to naturally link you to all sites. You may have heard of "content is king" online. However, I think it is wrong. High-quality content is the real king.

Summary: Successful search engine optimization takes time. If you continue to put all these strategies into action, you will slowly see how SEO optimization works.

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