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A good site, not just to build a site that all types of visitors do not hate, also needs to be as suitable as possible to the tastes of various readers. Appropriate article allows the webmaster better to layout the site, but also a good way to adapt to all user preferences, and thus provide a better user experience.
From learning to build station to the operation of the site, I have seen different versions of various ways to improve the quality of the site content, thereby improving the user experience. But it seems to match the SEO and improve the user experience two conditions between not very good coordination. There is a popular argument that users prefer pictures, and generally do not read text. Sure, a nice picture attracts most of the eyeballs, but through my own browsing site, I find that unless it's a big picture, I'm still willing to take a cursory look at the article.
Here, to talk about my learning process, think how to do content it! First of all, we need to know that users are divided into three kinds, one is unwilling to read, one is rough reading, there is a kind of patience to read slowly. Then our articles should be balanced. That is: Thin text to no text. After the concise text, should be able to be ignored, can let people quickly find the key, also have certain readability. Here's a summary of the three different types of readers that allow us to streamline content and adapt to popular reading from these typical cases.
Type 1: I will not read your boring, boring articles!
An article, no matter how long, has no meaning for readers who are unwilling to read. For those who do not want to read, a simple description, comments plus pictures are enough, this point each big electric dealer such as Jingdong, do better. In fact, for users, they do not need to look at the proving things to get a deeper understanding of a product.
Often, people who don't want to read find pictures and links. Think about our own search for a useful thing, such as a problem, we point to a garbage station, ignoring the rubbish, is not just looking for a link to the problem? This type of users pay more attention to packaging, your pictures will convey more information than text, text instead become a burden on the page.
However, in order for those who do not read the text to find our products, as long as the text does not affect the user's search and experience, these words can still help users find what they need.
Type 2: The article here is streamlined
Most users don't go back to reading all the content on the page, but they'll probably look at it because there's something they need in the article. When the user gets the information they think is useful, they stop reading.
At this point, the role of the article is to leave an impression on the user. Streamlined articles, while being able to convey further information, are also more likely to be overlooked by people who are unwilling to read. At the same time, streamlined articles can help users quickly find what they need.
Type 3: In fact, the articles here are elementary school level
There are also a small number of users who like to read, and he will read every character on the page. They are undoubtedly interested in the information here, or are born to be information collectors. These users want to know all the details of the information so that they can make the right judgments.
Therefore, all the information provided by the article should be the most useful information. The more information they get from you, the more trust they will have. This kind of trust can help you to better retain users.
Reading text is an important step for a user to read, and is an important factor in whether you can get a user. Simple, straightforward text can provide more information to satisfy this type of user's thirst for knowledge.
Several key points in streamlining articles:
1, put the text in the right place, so that people can see, but does not hinder its access to information. The longer the article, the more difficult to deal with, especially for the electrical business, text and pictures placed very fastidious.
2. Start with convincing words and try to contain the key content of your article. Because a lot of people just look at the beginning.
3. Provide information in the form of a list. This can break the same format, so that users can pay attention to these points.
4, will focus on the mark out, bold, links and anything is a good way. Be aware of the behavior of preventing all keywords from being bold or linked.
5, add pictures, not too small. On the one hand, the picture is better, on the other hand, pictures can convey certain information.
A streamlined article is not only a good way to practice writing, but also makes it easier to read by formatting the text. On the other hand, a streamlined content is also a good SEO program, more can promote sales.
(Concise and not simple to streamline the article to enhance the user experience original address http://www.0996i.cn/html/16.html, reproduced please specify from the Xinjiang website construction.) )