Simplifying network marketing and making marketing easier

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The rapid development of the network for people's lives brought more convenience, but also in imperceptible influence more and more netizens life habits, and the popularity of online shopping has fully confirmed this point. With the development of online shopping, many enterprises will see the network this piece, ready to do something, but many enterprises in the network is very little to know, reference a lot of such or such web site optimization or website marketing skills, the results of the more confused, more and more look more and more to do network marketing complex, the result is also looked blind.

In fact, many people are the network of marketing complications, go a lot of detours do not say, the effect is not how. So, in fact, we can completely simplify the network marketing process, that is, network marketing is divided into its own site optimization and the site of the two big strides, the internal optimization of their own site and external promotion of effective integration, organized, compared to the same blind marketing, more effective to avoid the site's excessive optimization, Invalid information too many frequently asked questions, compared to the complex network marketing, its marketing effect will more let you surprise.

First of all, how to do a good job in the internal optimization site, the main site is to optimize the structure of the site and pay attention to the daily update of the optimization of common sense. The optimization of the website structure can better let the search engine crawl more own website information, at the same time also is in the website homogeneity serious severe background lets more netizens notice our website, and remembers our website, therefore said the website structure optimization is very important. Optimization of website architecture, to pay attention to the site HTML tag optimization, site navigation, site map, site keyword density, site links optimization, etc., its details such as the site HTML tag optimization, according to their own enterprise information, determine the title of a good site, keywords and site Summary, followed by the site title keywords, That is, the site title, generally around 22 characters, site keywords, that is, keywords General 3 to 4, and the site profile, that is, description generally around 60 characters. In addition, do a good job Site experience Optimization is also the focus of site optimization, the site is our "store", the direct impact on the site of visitors in the time and the website related products or services consumption desire. Beautiful novel and practical and convenient site just caters to people today's fast-paced urban life needs, can instantly enhance the visitors to the site's goodwill, trust and loyalty, so do a good job of website optimization, improve the site sales, according to their own enterprises to design an attractive characteristic marketing-oriented site is imperative.

The internal optimization of the website also includes the injection of new content of the website, website information explosion era, want to search engine better content, simple false original information has not worked, we want to inject a lot of original information to the site, but also pay attention to the site information content title, article content keyword density, article internal links, Pictures and other aspects of optimization.

Secondly, for the external promotion of the website, the emphasis is put on the integrated marketing. Integrated Marketing is now the most practical, but also the most effective way of marketing. Here the so-called integrated marketing, narrowly speaking is the more practical online marketing means a little integration, the system, to achieve the effective combination of various means and effective use. Nowadays, what are the more practical means of network marketing?

The common network Marketing means has the forum pastes the marketing (Tianya, River Forum, Zhengzhou 19 Floor, Baidu Bar, etc. microblogging blog/micro-credit marketing (micro-BO micro-letter public platform marketing, blog promotion), shop marketing (Youboy, Shangguo Interconnection, Marco Polo, shun E Network, etc.), classified information platform Marketing (58 with the city, net, Word-of-mouth network, easy to log network, etc., Shop marketing (Taobao, Pat, etc.), QQ marketing (mail, rafting bottles, group information), E-book Marketing (Baidu Network, Sina Love, 360 books, etc.), industry platform Marketing (daily, Sina, Henan, Ark Network, etc.), video marketing, station group marketing. The external promotion of the website is the information content of the website, site keywords, site links and the site itself a propaganda, do a good job of the external propaganda site, to increase the site's chain of links and links, is to enhance the site rankings and the weight of the site is an important way, so the external push is also a good network marketing a major focus.

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