Simply put, it is about eating

On May 5 at the Global Mobile Internet Conference (GMIC) Baidu 91 special forum, bean network CEO Wang Yuxiang at the forum, "the ever-changing mobile value to create value," the keynote speech. Wang Yuxiang that the mobile Internet will be connected to the Internet kitchen, improve kitchen efficiency at the same time, create more kitchen economic value.

The economy of the kitchen is simply to make an essay on "eating". Through the discovery and sharing of food by consumers, the business opportunities of related products such as fresh food, kitchen appliances, grain and oil, seasoning and the like are produced. How much business opportunities there? Several trillion into the field of circulation of agricultural and sideline products, kitchen appliances hundreds of billions of dollars, massive CCTV advertising grain and oil seasonings, etc., well-known commentator Wang Guanxiong once described the kitchen economy can be a casual branch of the market can Blowing a gust of wind blowing a few pigs.

As a forerunner in the food community, Bean Fruit Network has already explored the kitchen economic model with SF Preferred, Originally Living, Panasonic and many other manufacturers and achieved good results.

Products are the core of enhancing the efficiency of the kitchen, bean fruit use their own and Baidu mobile phone assistants and other partners of the data feedback, and continuously enhance the user experience of the product. The latest version of Beans gourmet APP Customized personalized recipes based on user's personal interests and behavioral data Home The common phenomenon of changing one person's side is the innovation of products based on their own powerful food database. "Kitchen mode" is the data feedback in the process of cooperation with Baidu mobile phone original features, to help users more convenient cooking in the use of bean food APP.

Wang Yuxiang said in his speech that more than 80% of the users in Douguo are female users, with a new generation of women between the ages of 25 and 35. Their demand for gourmet cooking is different from that of the previous generation of "home cooking" and baking Western food, functional type of diet will become their choice of learning dishes. They are more about cooking as a way of life, and they provide a platform for these users to discover and share their food, generating a lot of content and conversation.

It is understood that bean network is the nation's largest food community platform. At present, the registered users of bean network has more than 6 million users, the number of downloads of bean food APP has exceeded 60 million.