Simply talk about how to improve traffic and user experience

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Each of us may have learned that to bring traffic to the site is not so easy, but must pay hard labor, choice and sweat, it is a physical life. So if you're ready, follow the steps below and you'll get enough traffic in a year.

1. Keyword Research

Before doing anything, use the keyword tool to do an extensive survey to see which keywords/words apply to your site. What keyword does your direct competitor use? Are there any keywords that have market potential you haven't noticed yet? Maybe you can carve out another new situation?

2. Choice of domain name

If you want your company name to be branded, choose a domain name that accurately reflects it. If your company is called Baidu, it is best to register www.baidu.com in conditions permitting, do not use "-" horizontal bar, try not to use more than two or more than two words combination.

3. Avoid sandbox test

After you have identified the keywords and the company name, buy your domain name as soon as possible. As soon as possible to get the site set up, put on a simple page to tell others who you are, what to do, as well as the details of the site and so on. Make sure it is crawled by Google and Yahoo!. (Can be submitted or connected to the station from another site)

4. Create content

Create more than 30 pages of authentic original content for your site. This makes spiders desirable, and it gives you the opportunity to learn more about keywords from search engine results.

5. Site Design

Adhere to the "simple and practical" approach. Call an external CSS file, clear the Java Code on the page, using an external file to invoke them, do not use the framework to use a picture of the way to use flash, do not make the whole station flash. Do not make the site colorful, so that visitors feel cluttered. Keep it neat and simple so that viewers can easily find what they need without looking around.

6. Page size

The smaller the KB your pages are, the better-especially the home page. Optimize those pictures to make the page load faster. Most people and businesses in the west are fast on the Internet, but in other countries or mobile phones may not. If your site is loaded slowly, it may have lost visitors before it was accessed.

7. Usability

Make sure your site follows some usability rules. Remember, people spend more time on other sites, so don't challenge design habits. Do not use PDF files for online reading. Use a different color for the access connection, with a good size heading. Check out a little more about usability, and they'll help you a lot.

8. Site Optimization

Use the keyword you selected in the title (most important), and then try to include the same size title and text. Make sure your page/content is about these keywords. If you want to sell gadgets, write about gadgets. Don't just repeat the word "gadget" in words.

9. Connecting to the station

A connection is one that is identical on every page. They help new visitors not to get lost. Sometimes they appear on the left side of the page, sometimes at the top with small chunks. Sometimes they are also at the bottom of the page. Make sure that you have an old-fashioned connection to each page. For example, put a small piece at the top of the page and put a text at the bottom. See what's the best way for you.

10. Header

Use bold headers. People surf the internet often just to scan not to read carefully. So basically, all they can see is the header. If your header is not attractive enough, people may not stay on the content for long. If you can, use the right amount of keywords.

11. Site Map

Create a site map that contains all the page connections in the station. Keep updating. It helps spiders get into each page. Place a text connection to the site map on the main page.

12. Content

Add a new page every 2-3 days, 200~500 word. Content to be original, do not copy others. The more original and useful the content, the more people will read it, connect to it, and the most important thing is that the visitor may come again later.

13. Optimized degree

Stay away from the technology of excessive optimization. Excessive optimization means to increase the ranking by unscrupulous methods, such as keywords stacking, using invisible words, etc. For long-term consideration, the optimization should have degrees. Cheating optimized sites usually seek short-term results, such as pornography, gambling and the black market. Look at the junk mail you've received. These cheating sites are usually just enough to have an active cycle.

14. Competition analysis

Who is competing with you for the market? to Yahoo. "Link:" Check it out. Like this: link:http://www.yourdomain.com learn from your competitors and get connections to those sites. Better replace them!

15. Submit

Submit to 5 groups of directories:

1, dmoz.org and Yahoo (local, such as Yahoo.co.uk, yahoo.ca, etc., if possible)

2, find your industry directory does not join them. If you have to pay, it depends on whether the price is reasonable.

3), the local directory of the country or region.

4), any other appropriate directory.

5. If you are targeting the local market, be sure to add the Yellow Pages. (Because search engines use these lists to run local searches.) )

16. Blog

Create a blog about your industry and write a new article at least once a week. Allow visitors to post comments, or even have them write articles on them themselves. This can create more content and make people remember to come back and see what's new.

17. External connection

Just submit your site to the right site, and ask them to link to you and tell them that this will make their visitors ' returns. But don't spend too much time on this, if you have good original content, they will naturally find you and link to you. Remember, if "content is king", then "Connect is after". Stay away from reciprocal connections, connecting farms, and any other unnatural connections. They don't necessarily hurt you, but Google tracks this: when you get a connection, how long you get a connection, who connects to your site now, where you live, what you eat for breakfast, and so on. (a bit of a joke, but it's like that)

18. Statistics

Make sure your server has a good statistical program and take advantage of it. If you can't use good, pay as much as you can. If you don't know your visitors ' information, like who is visiting, where you come from, how often you visit, and so on, you'll be confused about how to improve your site because you don't have these basic tools.

19. Pay-click (PPC)

Sign up for Google AdWords and Yahoo Search Marketing. Spend some money on advertising to attract people to your website, or you can use it to shape your brand. PPC will bring a fixed flow of traffic to your site and, of course, will give your potential customers more insight into the opportunities. You don't have to be No.1 or even No.5 ... Just make sure your ads are on the first page of your search results below your keywords, and pay attention to the cost of advertising.

20. Look ahead

Keep your focus on the latest developments in your market direction. If a new product will come out in the next season, write it now on the website. Preemptive, search engines and connections will reward you.

21. The article

Write an article every week and publish it in as many online publications as possible. (attached, even back to your site) put these articles on your own website. This will not only create a lot of connections to your site, it will also motivate people to click on your site, and most importantly, you will be an expert in the eyes of your visitors! They may start searching your name for your site.

22. Study your Traffic

In 30-90 days you will have enough statistical data on the site to do the analysis. Use the following questions to go through the data:

-Where do your visitors come from?

-What search engines do they use?

-What words and phrases do they inquire about?

-which pages on your site are accessed most?

-What are the entry pages on your site?

-Exit page?

-What path do visitors follow to your site?

Refine the results and streamline your site:

-Use the most popular pages to encourage visitors to come and create value for you.

-Adjust the browse path that you think is the most appropriate.

-figure out why they exited from those exit pages.

Then, according to the key words that visitors use, fine-tune your keyword settings. If your target word is "green widgets" and your visitor finds you by searching for "green leather widgets," You should start creating a "leather widgets" content.

23. Confirm your Submission

3-4 months later, make sure you are not included in the catalogue, such as dmoz.org and so on. If not, submit it again, or better yet, politely write an email to the editor asking why. Finally, find a new catalogue that is worth submitting, and don't let go.

RSS Feeds

RSS (Real Simple Syndication or rich Site Summary) is becoming a powerful tool for Internet marketers. You can add new content to your site simply and quickly. The feeds are often updated, so you can talk to your visitors (and search engines) what they need-fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, newsletters, etc.

25. Press Releases

A press release is a written exchange of information that you submit to a media organization (newspaper, Radio, television, magazine) and is usually used to post newsworthy announcements. You can create any new articles, company information, product information newsletters. If it is attractive or original enough, the media staff will include it and write a story. Sometimes, your website address is published in the New York Times, and you don't know yet.

26. Keep Fresh Content

Remember to write a new page every 2-3 days. This is just a simple mention, but this is probably the most important point. If the site does not have fresh content, your site will slowly fall down in the search engine. To keep the first, your site must have the fastest update in your field, the freshest and most appealing original content.