Sina announces 2013 second quarter finance, revenue 37.7 million USD

A few days ago, Sina announced the second quarter of 2013 finance, the report shows: Sina Weibo second quarter advertising revenue of 30 million U.S. dollars, the same period last year, a sharp rise of 209%, accounting for Sina Weibo revenue of 80%.

Sina Weibo has another revenue for mobile value-added services, of which the microblogging value-added business revenue of 7.7 million U.S. dollars, an increase of 186% per cent, including from the online game to share revenue and micro-blog membership fees.

Earnings show, Sina Weibo value-added business gross profit margin higher, the second quarter of Sina non-US general accounting standards for non-advertising business gross profit margin of 49%, more than a year earlier 45%, which benefited from higher profit margins of the micro-blog value-added business revenue contribution growth.

Although Sina Weibo revenue has soared, Sina is still in a loss, the report shows that the second quarter Sina revenue of 157.5 million U.S. dollars, a year earlier 20%, Sina net losses in the second quarter of 11.5 million U.S. dollars, the same period last year net profit of 33.2 million U.S. dollars.

However, Sina can at least temporarily do not have to worry about the funds, the results show that as of June 30, 2013, Sina's cash, cash equivalents and short-term investment amounted to 1.237 billion U.S. dollars, as of December 31, 2012 of $713.6 million. The increase in cash, cash equivalents and short-term investments is mainly in net cash from Alibaba related to its investment microblog.