Sina announces 500 million dollar share repurchase plan

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Shanghai, China (April 11, 2014)--the company's board of Directors has approved a new stock buyback program, which has been authorised to buy Sina's common stock with a total repurchase value of 500 million US dollars, Sina, the leading online media company that serves China and the global Chinese community, announced today (NASDAQ Gs:sina). The company expects that the money needed to buy back will come from existing cash. This stock repurchase will be conducted on the basis of market conditions through open market acquisitions and/or over-the-counter negotiations, and will be implemented in accordance with the provisions of the 10b5-1 and/or 10B-18 clauses and amendments to the United States Securities Act of 1934.

Sina Introduction

Sina is a network media company that serves China and the global Chinese community. Sina through the Portal Sina Network (sina.com), social media Sina Weibo (weibo.com), mobile portal phone Sina (sina.cn) and other mobile applications of digital media network, To help customers through the Internet and mobile devices to obtain professional media and user-generated multimedia content and share with friends.

Through its many regional websites, Sina provides professional content for local users and provides a range of value-added services. Sina Weibo is a social media based on an open platform architecture that provides microblogging and social networking services to help users communicate with and share information with anyone, anytime, and through open platforms that provide applications for development and Third-party development. Mobile Sina for Mobile (WAP) users to provide customized information from the Sina Portal and entertainment content. We have also developed a wide range of mobile applications, including Sina News, Sina Sports, Sina Finance and Sina Entertainment, and so on, with complete mobile products and services.

Sina through the above main business and other lines to provide customers with a series of network media and social networking services for enterprises and brand advertisers to create their target customers and communication channels. Most of the company's revenue comes from online brand advertising, mobile value-added services and fee-based service.

Contact：

Investor Relations Department

Sina Company

Tel: 8610-82628888 ext. 3112

E-mail: ir@staff.sina.com.cn