Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
25.9 million than 210,000, compared to Xu's Sina blog and Sina competitor website The first blogger's traffic is not difficult to see the advantages of Sina blog, Sina Blog is undoubtedly the largest blue ocean event of 2006 to date.
"Sina Blog is not a person's blue brain, is the power of Sina collective wisdom, but also Sina as the first Chinese portal advantage effect of the inevitable." "Chen, Sina's editor-in-chief, said in an exclusive interview with Digital Business Times."
when celebrities turn into platform
"In fact, Xu Lei's blog is popular, not surprisingly, Sina daily traffic reached 500,000 celebrity blog There are many," Sina deputy editor-in-chief Hou said: "On the surface, Sina Celebrity Blog is an innovation, because others did not, but everyone knows advertising to invite celebrities, so you say it is innovation, In fact it is also copied.
but when the flow of celebrity blogs reaches a high level, celebrities ' blogs become a platform for grassroots gatherings, because there are more people who post and see more influence than others. Sina's Celebrity blog and Grassroots is an alternate relationship. So just seven months Sina blog will surpass all professional non professional blog website and pull out the top.
Executive Force Addition
Sina always has a concept, executive power is the first. "The world has a lot of good ideas, the key is how to carry out, but this is not difficult for Sina," Chen very confident.
Hou said: "Celebrity blog Promotion in the early days must implement two things, the first is the invitation, the second is the service." ”
invited the way like viral marketing, in the beginning to invite celebrities, also encountered a lot of resistance: what is called blog? Why would I write to you? Are you going to give me the money? "These questions depend on the editors patiently explain: professionalism and service awareness, invited to the people have been updated, if not updated after pull, do not recommend that and did not pull the same." Hou said, in order to monitor the situation, also specifically printed a form, "Chen will let our editors to check, someone's blog has not updated a few days, why not update, called?" Do you have contact? If there is a reason for the connection. ”
"There used to be a" wood ping ' blogger to bid farewell to Sina, the editor of the party is very nervous, as if the home less a piece of what the same as ", Hou very moved, he personally pulled back," whether it is not celebrities, we have to express our sincerity. ”
Product function Subtraction
Chen told reporters: "We are in the functional level of the product is subtraction, must be more than other fools more easy to use, do not have to be exhaustive, but the main function is stronger."
as a collective Blue Brain, the blog team by editor-in-chief Chen as the general manager, CTO Li Songpo Comprehensive charge technology, deputy editor-in-chief Hou and interactive community director Wujiang specific implementation, blog channel itself has full-time eight or nine people, other channels have a dedicated blog owner, Together, about dozens of people are fighting day and night for the channel that is now ranked Sina.
Blue Ocean Quotations: Sina Blog Success, is the implementation of the addition and product function subtraction results, things like to express the news as simple, clear, fast.
Sina Blog "Blue Sea Weapon": Viral marketing: Executive Force addition + product function subtraction
Celebrity Platform Effect: Create a symbiotic platform of celebrity and grassroots interdependence.
This issue covers other articles:
break through 10 kinds of blue sea practice made in China
Yunan: Sword refers to the high-end differentiation strategy
Lee: A new interpretation of the smile curve with design
Zhongshihao: When Blue becomes blue
MA: Blue Ocean CEO
Liu: Alternative thinking kills the Red Sea encirclement
Shi: First step to seize control of the industrial chain
Liu Zhijun: details are not trivial
Sina Blog: Celebrity plus grassroots viral marketing
Money-Gold interview: Blue Ocean is to break industry stereotypes
VC in the eyes of the Blue sea innovation
