Sina can not lose the light: Light Blog

Nowadays, the domestic Internet industry, vigorous development, competition is also fierce, from the beginning of last year has not seen the Watershed Hundred League war, coupled with the new light blog Camp Point and the grand push him, unavoidably let people associate to the light blog battle. Although the latter is not as sharp as the former, but has been sitting on Weibo's throne Sina but want to kill, set off another storm. Yes, Sina's light blog has come.

Sina, both Twitter and Tumblr, is worth learning from microblogging and light blogging. Oddly, Twitter only does Twitter,tumblr Tumblr, while Sina does both. Not only that, Sina is also the industry's blog platform boss. Blogs and microblogging, Sina has done very successfully. Plus the light blog is between the blog and Weibo between the "magazine" form, so there is speculation that doing light blog may be with its original blog and Weibo conflict. So, is the light blog Sina should do?

1. Light Blog Impact Blog

The above figure from the Alexa, shows the Sina.com.cn of its sub domain name on the sina.com.cn traffic contribution ratio (this article only intercepts the first five traffic contribution to the largest sub domain name, other sub domain name traffic contribution ratio please see here.) The amount of traffic contribution per time period may not be the same, but will not change much in a short time. The above figure shows that Sina's blog platform is the second largest contribution to Sina's platform, the proportion of up to 15.97%, after the microblogging platform of 26.37%. Thus, if Sina slowly will micro-blog flow into the weibo.com of this independent domain name, then the biggest contribution to SINA traffic is probably the blog platform ( Weibo.com may also contribute a lot of traffic to sina.com.cn, but the intensity will not be blog.sina.com.cn big).

The emergence of Light blog, originally is to replace the blog. This substitution, though unlikely to be exhaustive, is at least a choice for users who do not love to write lengthy blogs through a series of complex operations-by using light blogs to make friends. Therefore, wide island, Dot and push him and other light blog, direct impact on the major blog platform is possible. Moreover, Sina and other blog platforms have been no big improvement. The blog platform has developed to the present, it can be said that the existing form is their ultimate form. While the light blog in the domestic is at the initial stage, there are many worth looking forward to explore the form. Coupled with the rise of mobile internet, I am afraid the blog platform can no longer block this trend.

Thus, put aside Sina Weibo, light from other people's light blog on the impact of Sina blog, Sina should do its own light blog, the original Hot blog platform to the new era.

2. Light Blog Impact Weibo

Tech2ipo has been in the "Inventory of Domestic light blog: Wide Island, point and push" a article said, Micro Bo is like "newspaper", and Light blog is the "magazine." Newspapers are characterized by rapidity and brevity, while magazines are long, relaxed, and less time-conscious than newspapers. It's hard to say who shocks the two. However, if you put both on the network, one is Weibo, the other is a light blog, the openness of the Internet determines that they can "sync" with each other.

So, if there are a group of users, they only like to write their own things easily, share their pictures and videos, and want less time sense of urgency, the light blog is their best choice. Because, even with light blogging, they can easily sync their share of light blogs to microblogs. You might say that this part of the user is very few. But who says quality users need a lot? Again, using light blogs or microblogs is just a matter of choice. If there is no micro-blogging in the world, everyone gathered is a light blog, because you can take the light blog as a microblog. Moreover, if you spend more time on the light blog, the time spent on Weibo will inevitably decrease. Aren't everyone in the same amount of time online as a user?

Therefore, Sina to do light blog, for its micro-blogging platform, is a good defense.

By then, blog, light blog and micro Bo are all, we love where, how to sync how synchronized, anyway, is on the Sina platform.

The light blog is indeed Sina is not lost.