Sina Entertainment commercialization: micro-blog-assisted film marketing

June 19 Morning News, Sina Entertainment yesterday evening announced its commercial path: based on Sina, microblogging user behavior and data mining, in the form of capital cooperation for the film industry to provide from the project to the release period of marketing solutions.

It is reported that Sina Entertainment film business model is with the film company to take various forms of injection, from the film's Toupai stage, including the front-end content of cooperation, to expand the entire film's capital cooperation.

2013, the Chinese film Total box office has reached 21.7 billion, the film industry has gradually launched micro-blog marketing, into a large data era. Chen, Sina Entertainment editor, said that after a long period of application, testing and analysis, the film box office and the micro-bo heat of the relationship between the positive correlation. Based on micro-bo data Mining and marketing operations, the film companies can be based on user characteristics to achieve accurate advertising ads.

"Sina Entertainment will be to grab tickets and pre-sale to achieve the box office return." "She said," with Han's "after the", the announcement of the micro-blog trailer as an example, if the launch on Weibo on the ticket button, will lead to explosive effect: this micro-bo final point of praise is 170,000, forwarding number is 370,000, the number of comments is 110,000. ”

Sina Customer group Director Trickya introduced, the current combination of Sina's Eiyō products, fan headlines, with the help of micro-bo using large data mining to achieve accurate delivery. For films of different investment sizes, he explains: "We recommend the level of input for each marketing node based on the amount of film being put in, and the level of return that is available at the box office." ”

The Future Sina Entertainment program and film distributors, cinemas and ticketing companies to work together to open the entire micro-blog ticketing system.

According to the introduction, Sina Entertainment will be combined with capital, media and data to achieve the entire commercial media closed loop. Specifically, the user view of the movie back to the micro-blog on the two of the spread of the film, Sina will provide for the film side based on the population, geographical and other attributes of the data report, making the entire film marketing in the entire controllable state more forward-looking and predictive.

At present, Sina Entertainment already and Jiang "one step Away", Chan "Dear", ning "Flower Road put", Han cold "after will be," "Journey to the Monkey King three dozen Bones" and "100,000 cold jokes" and other films reached cooperation intention. Nora)