Sina Game announces spin-off, fully self-financing

November 20, Sina Game announced officially from the Big Sina Group system split out, become fully self-financing set game development, operation as one of the independent companies. At the same time, Sina games and domestic famous game manufacturers heart game reached a cooperation agreement, won the heart of its own three-end products.

It is reported that the new strategy of Sina Game "fine operation" is divided into single generation, brand, IP three major strategies. The single generation strategy refers to Sina game will change the operation mode, from the main transport to the independence of the main transformation. Next is the brand strategy, promote the brand further development. Finally, the IP strategy, refers to Sina Weibo games have a large number of celebrities IP, portals and other congenital advantages, there are channels, there are resources.

According to statistics, Sina Games daily active number has reached 300,000, the monthly active number of more than 4 million, and the platform after the independence of the water also strive to rise from the recent 30 million to 70 million.