Sina "Holding Hands" Donghai Securities: The portal began the financial dream

Securities Times Network (www.stcn.com) December 16 News reported that Sina is transiting East China Sea Securities distribution Internet finance. Among them, Sina will be with Ka Real, south, easy to reach three fund companies jointly launched the Fund product funds account opened in the East China Sea Securities. According to the first financial daily report, people familiar with the matter said Sina plans to build a platform similar to the "financial products supermarket", the initial consignment business or will be borrowed from the East China Sea Securities channels, and later or will cooperate with the network brokerage business. In addition to the business level, Sina and the East China Sea Securities also do not rule out the equity level of cooperation, the current specific proportion of equity cooperation has been in negotiations. In the entrance as the source of the general trend, in addition to Baidu, Ali, Tencent (BAT) three major internet giants, Sina, NetEase, Sohu and other a large number of portals have a huge flow of the portal has become the financial institutions to compete for the object of cooperation. and transiting securities, SINA layout of the Internet financial map has also been embryonic. Sina Layout Internet finance, a linked in Sina finance under the new channel "Sina Cang Shi" has been low-key online, from the information displayed on the Web page, the platform's main business including online transactions, online accounts, consignment products, financial help four major sectors. Website information shows that Sina Cangshi in August 2011 in Beijing, registered capital of 20 million yuan, is the Beijing Sina Internet Information Technology Co., Ltd., a wholly owned subsidiary. The company's business scope mainly includes investment and asset management, investment consulting. People familiar with the matter told the first financial daily, Sina and Ka-Real, south, easy to reach three fund companies to launch the fund products are only the first batch, the future Sina Cangshi will also be loaded into more fund products, similar to the Daily Fund network, may even have trust, insurance and other products to join, made "financial products supermarket." The person said that, because of the lack of relevant licences, Sina layout of the Internet financial business needs to rely on the brokerage channel, and the current cooperation is the East China Sea Securities. Sina does not rule out a stake in other brokerages, but most of them are intentional contacts, and only the negotiations with the East China Sea Securities have entered the substantive operation stage. "The early stage is mainly to sell financial products, the latter has plans to carry out brokerage business network brokerage." "In addition to the establishment of the Sina Warehouse Stone, according to media reports, Sina's another platform-Sina Weibo has also been paid licences, will lock mobile payments, Internet payment areas." The "Micro-wealth" page, which is supported by Sina, Sina Weibo and Weibo wallet, has been quietly launched and is now in its final beta phase. The holding of the East China Sea Securities is not possible a few days ago, the first financial daily Xiangdonghai Securities to verify its business with Sina and equity level of cooperation matters, the East China Sea Securities said "no comment." The 2012 annual report of Donghai securities shows that there are 49 shareholders, the largest shareholder is Changzhou Investment Group Co., Ltd., the shareholding ratio is 14.97%, the actual control person is Changzhou SASAC. In addition to the former four shareholders, the remaining shareholders are less than 5% of the shareholding, the shares are extremely dispersed. 2010, 2011, 2012, the East China Sea Securities operating income of 21 respectively.5.1 billion yuan, 1.145 billion yuan and 1.025 billion yuan, net profit is 611 million yuan, 201 million yuan, 141 million yuan respectively. Analysts say investment banks, fixed income, capital management and other fields, other large brokerages have formed a brand effect, and the development of traditional brokerage business is subject to the limitations of its own sales department, the East China Sea securities at this time, such as the Big Tree Sina, in the Internet financial Field exerting force, for future business development and after the listing of stock performance, is a step "good chess". East China Sea Securities insiders told the first financial daily that, from the operational level, the East China Sea securities so dispersed the proportion of shares, Sina want to hold is not easy. In addition, the East China Sea Securities in September this year has just completed the reform, and under the company law, the sponsors hold the shares of the corporation, from the date of establishment of the Company shall not be transferred within one year. Shanghai, a brokerage investment banking department, said that the main obstacle to Sina's capital increase is the policy level, because Sina is a VIE structure of foreign capital, the current CSRC does not allow foreign-controlled securities companies, the joint venture securities companies have a very strict approval process. Entry for source people familiar with the matter said that Sina's cooperation with the East China Sea Securities in the early days mainly by the use of the East China Sea securities licences, to go its channels, the latter plan to carry out brokerage business. A Shanghai brokerage researcher said that bat and Sina-level internet companies, such as through the equity model to enter the field of securities, will be the existing brokerage profit patterns and patterns have a very big impact. Initially the most affected is the brokerage business, at present some big brokerage business accounted for more than 20%~30%, small and medium-sized brokerage business accounted for higher. The researchers said that at present, Internet companies to enter the financial field of the main four kinds of models: a model is to do the platform, such as Taobao to sell funds, where Taobao is only a network sales platform, and the products are provided by the fund companies. The second model is deep cooperation, such as Alipay and Tianhong Fund's "intimate bundle". The third is Baidu and Huaxia fund launched Hundred, is the sale of a financial plan. The fourth is the national Gold Securities and Tencent strategic cooperation, because the current has not yet launched specific products, the market is generally expected to open a network account as the starting point. In the brokerage "hug" the Internet under this wave of momentum, in addition to Ali, Tencent, Baidu, the three major internet giants, Sina, NetEase, Sohu and other a large number of web portals have a huge flow of financial institutions to become the object of cooperation. Guotai Securities Chairman Wan Jianhua recently wrote that the Internet financial model will continue to differentiate, mobile internet access advantage will dominate the trend of the Internet financial situation. A broker in charge of the network finance Department told the first financial daily, at this time we found that the corresponding to the Web page of the next single process and the guidance of customers more and more important. "We call it the" shopping cart thinking ", when the customer just to choose his favorite products, after the election to throw into the shopping cart, do not need to open the corresponding commissioned interface, the next single process has been completed. "The official said that the broker really want to" embrace "the Internet, on the one hand needTo make full use of these import resources, data flow, on the other hand, it is more important to use the Internet thinking to improve the securities company's service flow and product design.