Sina internal mail Exposure "Move First" Cao Chao, director of Weibo

Sina CEO Cao Chao yesterday in 2012 to the end of the letter to employees, announced the 2013 years of Sina's strategic layout and organizational structure of the adjustment, Sina's current main business is divided into portals and Weibo two major sections. The two plates will include both mobile and PC-side businesses, with their own products, technologies and operations, and are tightly integrated with commercialization. The portal plate will be the overall responsibility of Sina coo Du, report to Chao. Chao himself will devote more energy to managing the micro-blogging sector. "The development of mobile Internet is very rapid, we originally from the PC to the mobile extension of the business structure and according to functional line division of the organizational structure, whether in strategic layout or in the implementation of efficiency, it is difficult to adapt to the mobile era of market competition." We need to make a quick change. Chao wrote in the Mail.

Chao said that the 2013 Sina Company's strategic core will be "mobile first", while focusing on core business, improve overall efficiency. Corporate resources will also tilt to move. (ZONGWU)

Sina Business and personnel adjustment

Portal section

1 The establishment of Portal Technology department, responsible for the development of portal products and technical support, by the company's vice President Ji Xu is responsible for. The original wireless division mobile phone Sina Network and information related to the mobile client products and technology team into the Portal Technology department. Ji Xu report to Du.

2 Original Product Division video and blog products and technical team into the portal plate, with the relevant portal operations team merged, to du report.

3 The company executive Vice President Chen continue to be responsible for the operation of the portal, to du report.

Weibo plate

1 The original wireless division mobile micro-Bo products and technical team, the original micro-Bo commercial products and technical team and nuanced Bo Division, by the company's vice president Wang Gaofei as general manager. Wang Gaofei will be responsible for Weibo user products and corresponding technologies and operations, as well as the commercialization of micro-blogging products and technologies. Wang Gaofei report to Chao.

2 The original company music division, the original company product division and micro-blog related to the project team together with the Department of the Ministry of nuanced Bo.

3 The establishment of an independent micro-BO open Platform Department, from the original micro-BO open platform and micro-BO business Development team composition. By the company's strategic planning Department vice president Shanda concurrently general manager. The Weibo open platform will be responsible for the strategy and rules of the microblogging open platform, establish vertical cooperation and build a micro-blogging ecosystem. Shanda report to Chao.

Other

1 The Company sales department by the new company vice President Zhang Yi Yang is responsible for business operations by the company's vice President Wang Yajuan, marketing department, local stations and car and tourism channels continue to be responsible for the general manager Ge Jingdong. The 3 people reported to Du.

2 to establish an independent product innovation department, responsible for the incubation of innovative product projects by Peng Shaobin, vice president of the company. Peng Shaobin report to Chao.

3 The Game Division general Manager Liu Yunli continues to be responsible for games, lottery tickets, reading and other cross-platform, cross-terminal personal value-added services. Liu Yunli report to Chao.

4 CFO Yu Zhengjun continue to be responsible for the financial and information systems, vice president of human Resources Kang Yingtao continue to be responsible for human resources work, Research and Development Center General Manager Fu Qingming continue to be responsible for the entire company's unified network and technical support. The 3 people continued to report to Chao.