Sina Jinshan announces joint operation of "Swordsman World"

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October 10 Afternoon news, Sina and Jinshan software has just announced that the two sides will jointly operate Jinshan 2D martial arts online Games "Swordsman World", this is after the joint operation with the grand, Jinshan again with the first-class network media share its products, which also marks Sina back into the online games industry.

On September 27, Sina announced a major equity trading announcement, Sina CEO Cao Chao's management, with a price of about 180 million U.S. dollars, to buy about 5.6 million of Sina's common stock, become the largest shareholder of Sina.

Chao said that in the future, Sina does not rule out the vertical sector to continue to split the relevant business, copy "Le habitat" mode. Sina Le Ju is the Sina Property channel a year ago after the break-up with the easy to live China's joint venture, by Sina Holdings.

Sina's participation in the operation of the "Swordsman World" is Jinshan over three years of research and development of a 2D martial arts theme games, has been in the beta phase of 298,000 people at the same time online industry records, the game in 2008, the public test, just recently launched the latest information film "Wulin family."

January 2009, Jinshan and Shanda on the joint operation of the "swordsman World" to reach cooperation, which opened the game industry joint operation of the big curtain.

According to the introduction, Jinshan and Sina will be the spirit of "complementary resources, revenue sharing," the principle of joint operation of "Swordsman World", Sina to use its media platform for promotion, to join hands in Jinshan to carry out a number of marketing activities to promote ordinary users into the "swordsman World" user. At the same time, Jinshan will continue to play the research and development advantages and operating technology for Sina to provide the best quality game content.

Jinshan said, "Swordsman World" is Kingsoft software one of the main online games, from the West Mountain "Swordsman Love" the original class of 3 years of production, excellent product quality so that it has a very profitable potential. At the same time, as the domestic leading portal, Sina has a large number of users, the two sides can reduce risk to the minimum, the market to achieve the largest.

Industry insiders believe that just undergone a change in the stock right Sina is actively adjust the strategic direction, "swordsman world" to become Sina back to the first stop, Sina is bound to do its best to promote the game, Jinshan will also be profitable.