Sina micro-blog hard spot advertising bad

Sina Weibo can be said to be the best development of Sina's platform, the user is huge, the impact is huge, however, said Sina Weibo is the media I am afraid no one can deny, it spreads news and information speed, content of many comparable to the new era of television stations. While we are still enjoying the freshness of the design of Sina Weibo products, it is a good and bad prospect for the future development of Sina Weibo, which is to be commercialized.

This micro-broad morning appeared in my microblog timeline. This fork net, I have no concern at all. But the striking dividing line tells you, do you stop or not stop? Click on micro-blog to promote four words next to say hello, jump to the micro-blog Ads official Weibo account page, give the following explanation:

A little spit ...

The user did not pay attention to this account, but saw a certain business account published Weibo. Regardless of the selection, the interrupt is a major taboo in the user's timeline. Too bold. Google, Baidu will also be the ad to engage in the top area, you dot or not point.

This is a good question. Users are very concerned about the issue. The pain in the poke. But what's the answer?

The same promotion microblogging will only see once. Indeed, after I clicked on the past, my timeline did not see this promotional microblog. But irrelevant, the question is, how many ad tweets do you send me every day? The system will control users to see the promotion of micro-blogging every day and frequency, but is not dare to say you will only see one every day! Do you want to rape the end? More ads to be published every day? Moral integrity dropped the ground.

I can't turn off hidden settings for a promotional microblog that is not interested. Can users hide? I am not a subscriber to Sina Weibo, I am not a user? Set hidden, prompting only paid members are eligible to hide this microblog. Note that even paid users can only hide this one. Not hide all ads.

As a product design, the 2nd and 4th are not repeated? 3 problems have been many, and a 4. Obviously superfluous to say one. 2 and 4 Just to illustrate a question, I will see a few promotional micro-blog every day?

I don't know if I clicked on that ad Weibo, and then I went through the discovery and disappeared. or refresh the page again will disappear. This question is not clearly explained in the copy.

A little thought ...

Do users like to push ads?

In this business society, we are in the advertising wall. In some places, where there is no advertising? People have been raped for so many years, if you do not give a little advertising push, users will not feel normal.

Okay, no kidding. Analyze the psychological process of the user.

Users have early access to information needs, to receive a little advertising is still very happy. But when the ads flocked in and out of the standard, users began to fidget and boycott ads. Back to the speaking, users still like to push the advertising message form.

What kind of ads do users expect?

From Sina Weibo advertising microblogging this matter, micro-blog advertising Performance form:

No spots.

Not mine I do not want, but gave me you can not rob! This is the most basic user psychological logic. You let me get used to the new feed to see the dynamic of friends, now suddenly hard to insert ads, this is too TM bullying.

Information is reliable

Advertising information is not reliable. Now the promotion of small companies are not well-known, do not know the content of goods, advertising information how true. The money has the resources to be able to promote, also inferior to banner in the bottom before the advertisement strip looks comfortable.

Content Surprise

Surprises include sentient beings, love, fun, digging or pushing. Sina Weibo, can do a good job brand image and online interaction is not bad, to find a way to change the order that is more good.

PM How to design commercial products?

Sina Weibo is a very important form of advertising. Below only provides product design idea, does not provide the concrete product design plan.

Fun type

Interesting type, it is estimated that only think of check-in, do the task. Can not let the user to explore? The former is a bit you let the user do this, the latter is the user initiative. The driving level of the two is very different.

I remember in 09 my partner wandered on a website of a server manufacturer in the USA and suddenly found a discount code. Wipe that surprise. Point open link, also hint: lucky leave careful person. Are you happy? So far I have been hard to forget the surprise that I said. Fun.

Advertising Fit Area: all pages

Intelligent

Intelligent, it is estimated that only according to personalized labels, focus on the object of the same type of recommendation. The intelligent recommendation system of watercress advertisement really good, every refresh is not the same. Content and taste of the relationship is good. This should be done to a person's data in-depth mining analysis.

Sina Weibo will not be able to do this in the short term, but it can be easily tried. For example, the micro-blog users into several categories, the establishment of a number of general character models, to recommend.

Advertising Fit Area: Sidebar recommended area

Scene type

Sina Weibo uses navigation search, the right side of the top appears to find friends new features. This is good. The scene is suitable, the demand is suitable. You can't push it in the reading scene, can you?

Search is a very typical scenario-type product. Only need to search for the necessary. and scene-type products take the initiative, in the scene type advertising promotion, will be more accurate, the user aversion mood is also the lowest.

Advertising Fit Area: Search, application scenarios

Generally speaking, the form of advertising on Sina Weibo should be a test water. And then, cursing one. Carefully in the form of advertising products to spend Kung fu, than the brain a hot spots ads to be strong bar. Sincerely do not want Sina Weibo to become a traditional TV station, only to make money by advertising spots. Sina Weibo, you can stand and earn money!