Sina Micro Comics to help brand marketing comics implanted into a new mode of advertising

Reporter now notes that in the new media forms more and more diverse era, brand manufacturers how to play marketing, become a hot topic in the current marketing industry. In the http://www.aliyun.com/zixun/aggregation/10429.html "> Weibo era, brand makers began experimenting with various forms of cross-border marketing between microblogging platforms, for example, using young people's favorite comics for ad implants, Gradually become a new brand marketing model.

As for the new form of marketing that the manufacturers want to cooperate in the comics, the reporter interviewed some of the comic writers to find out what they thought of the new form of advertising. Most comic-book authors think it's doable and are willing to try it. But they also point out that there are practical problems to be faced. First, comics writers worry that the implant ads are objectionable to readers. Second, the author and brand through what channels to establish contacts and achieve cooperation? and third, and most important, how to control the placement of advertising in the work to achieve the best brand promotion results.

In response to the concerns of the comics writers, the reporter interviewed Sina Micro-comics platform, the relevant leaders, they believe that in the comic works implanted in the manufacturer's merchandise ads is nothing new. For example, the commercial film "Lala Promotion" before the release, in order to meet the promotion needs of a brand manufacturer, the Lala film in the exciting plot alone, in the form of comics to the computer has been a new deduction, by the reader's favorite. Another example, the recent release of the well-known network comics "2-13 Apartment" in the 13th chapter "discovered artifact" article, according to the plot needs of the comic story cleverly will be the latest release of Samsung tablet computer Ativsmartpc function, after the launch of the platform, the response is enthusiastic, caused the majority of netizens onlookers and advertising marketing attention.

And for the comic author how to work with the brand to achieve cooperation, Sina Micro-comics platform related to the person responsible for the Sina Micro-comics platform and all kinds of public relations companies, advertising companies and brand manufacturers have long-term cooperation, can bridge between the two. At the same time, the micro-comics platform has a professional editing and operation team, can provide brand-name business with excellent cartoon implantation program. To achieve the perfect combination of products and comics and effective dissemination.

Sina Micro-comics is not just a simple original comic sharing, reading comics platform, they are more willing to keep up with the times to become the industry's leading practitioners through a variety of fresh ways and means to form the author, partners and their own platform three win situation.

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