Sina "micro-wealth" is coming online

Recently, Sina is a "micro-wealth" of the financial products, domain name for (www.weicaifu.com). The product by the Sina Payment team to create, has been with a number of fund companies to reach a cooperation. On the line there will be a number of fund products, of course, there will be similar "balance treasure" products, 1 cents to buy and can be redeemed at any time.

Previously, Sina has launched a micro-blog wallet, specifically for micro-blogging users to provide third-party payment tools to meet the micro-blog users of various types of life and consumption needs, the development of social electrical business. In addition, with the emergence of internet finance and the rapid outbreak of the Internet, all the big guys are scrambling to get involved in the internet finance, for a third party to pay the license of Sina, the internet finance business is almost always with the heel of the things that will happen.

According to sources, "micro-wealth" platform is in the midst of preparation. The so-called "micro-wealth" platform, that is, Sina paid to build an integrated Internet financial services platform. Traditional wealth management and financial services only serve the high net worth customers of "Gao Shuai" and "White rich beauty", there are problems such as high capital threshold, small service users and so on, ordinary people as investors have little or almost no access to equal services. So most of the long tail users are ignored by traditional finance. It is in this way, Sina to pay to provide a suitable for all users of the integrated Internet Financial Services platform, give "cock silk" a gorgeous counter attack opportunity.

In the face of today's Ali balance treasure of the strong, Baidu financial fast online, "micro-wealth" platform, although fully combined with Sina, Sina Weibo, Sina Finance and financial services and a number of scarce resources, but still do not, can not help but to daydream. Some financial analysts said that micro-wealth and a number of financial institutions are negotiating product cooperation matters, but not like Baidu and other companies extremely aggressive to provide ultra-high yield. In the fierce competition of internet finance today, the "micro-wealth" platform will play a card, I believe it is worth looking forward to.