Sina officially announced that former Cisco Global Vice President Xu Liangje joined Sina

Absrtact: Former Cisco global vice President Xu Liangje joined Sina as joint president of Airborne Xu Liangje can adapt to Sina's complex living environment? Early this morning, Sina officially announced the former Cisco Global Vice President Xu Liangje joined Sina, and appointed it as the company's chief technology officer

Former Cisco Global Vice President Xu Liangje joined Sina as co-president

"Airborne" Xu Liangje can adapt to Sina's complex living environment?

Early this morning, Sina officially announced the former Cisco Global Vice President Xu Liangje joined Sina, and appointed it as the company's chief technology Officer (CTO) and co-president, but also promoted to the joint president of the COO Du. Xu also became the first airborne senior since the 2009 Sina executive Mbo, and its position in Sina is second only to Cao Chao.

Tencent Science and technology learned that in the future of the Sina high-level structure, Xu Liangje will be in charge of micro-blogging business, and du continue to be in charge of the portal business, to report to the Chairman Chao. At the end of last year's big restructuring of Sina, Chao said he would focus more on the microblog business, and that Xu Liangje would "liberate" most of his energy and focus on capital operations.

Specific division of labor, in addition to the overall management of Sina Weibo, Xu Liangje will be responsible for the company's research and Development Center and the Ministry of Micro-blogging division. Vice President of the company, Micro Bo Division general manager Wang Gaofei and Research and Development Center General manager Fu Qingming to Xu Liangje report. In addition, Shanda, vice president of the open platform for Weibo, continued to report directly to Mr. Chao.

This January Xu Liangje officially opened Sina Weibo, Cao Chao, Du, Shanda and other people is his first attention to the crowd. At the same time, the industry has also heard that he will become the joint chairman of Sina News.

Xu Liangje's next move will doubtless be highly watched, and he will determine the future trend of Sina Weibo, the country's most-watched social product. Industry analysts pointed out that Xu Liangje to join or will change the Sina Weibo technology structure and product thinking of the existing problems, and accelerate the promotion of Sina Weibo commercialization process, but he will also face challenges at various levels, especially the ability to straighten out the intricacies of Sina's internal interests.

In fact, Sina Weibo has been worried about the original horses. An unnamed Sina Weibo senior to Tencent technology outspoken, worried that the subsequent shuffle, affecting their interests.

Why Xu Liangje?

Backward technical framework, product lack of change and commercialization disadvantage of the three major issues is a long time Sina Weibo development of the triple barrier, but also Xu Liangje came to Sina after the first solution to the problem.

Tencent Technology learned that over the past 1 years, Sina Weibo downtime of the average downtime of more than 30 minutes, the total network paralysis has occurred many times. People familiar with the situation pointed out that the reason for this is not the underlying technical failure, but the technical management confusion: sometimes Sina multiple product application interface calls the same key (key), but the product managers do not know each other.

The product level is more limited in the small details of the repair and improvement, few big changes and changes, which led to some users of aesthetic fatigue and lack of new ideas. In addition, Sina Weibo past technical team mainly from the portal site, but social networking sites than the technical requirements of the portal site, the current Sina Weibo more than 90% of the technical staff is in the development process to add in, but lack of technology integration ideas.

Before joining Cisco, Xu Liangje has served as the chief of NetEase CTO, under his leadership, NetEase technical team from 40 to 300 people, and successfully developed NetEase Pass, search, NetEase bubble, 163 mailboxes and many future by the Internet industry generally praised products.

In addition, he also cultivated and recommended a large number of engineers in netease to study abroad, many of these technicians have become the Internet's top technology, product experts, and distributed in Baidu, Google (micro-blog), Yahoo and other internet companies. Public information shows that early 2005 Xu Liangje declined Google to appoint him as China's president of the invitation.

One person who has worked with Xu Liangje in NetEase has said to Tencent that his joining will push Sina Weibo to make huge changes in products and technologies, which will bring changes to the commercialization of Sina Weibo.

But technology is not the root cause of Xu Liangje being entrusted with the task. Mr. Chao's trust is crucial to the fact that Xu is the CEO of Sina.

According to people familiar with the matter, Xu Liangje and Sina chairman Cao Chao two people a good relationship, he is very rigorous technical management, rich experience can also be in the faction of the Sina internal "Wang Gaofei" and Shanda two senior. In the past, the control over Sina Weibo, Sina's internal has been a fierce struggle between the tube, and eventually to Mr. Chao to dismiss Peng Shaobin Sina Weibo general manager of the post. Ordinary airborne executives are still unable to avoid the possibility of a high-level struggle.

The person pointed out that only at work and the private two levels of the extremely much-Chao trust, and communication Internet products and technology to run the key business Sina Weibo. Those who can meet these conditions at present, Xu Liangje do not make two elections.

The new challenge of Xu Liangje

Although Chao's support is Xu Liangje's biggest backing, Sina is a place where corporate politics is far more complex than NetEase, and Xu will still be a number of challenges.

Analysts who do not want to be named say that, despite being privately a good friend of Chao and a great change at the business level to Sina Weibo, far-reaching, in the complex environment of Sina's internal relationship, is unlikely to be solved quickly, much less Xu Liangje.

After running Sina Weibo, Xu Liangje will still face three big challenges.

During the period of NetEase, Xu Liangje created a relaxed and free atmosphere for subordinates to praise, Xu Liangje My management style is mainly motivated, and Sina's long-term formation of corporate culture is to emphasize executive power and unconditional obedience and high pressure management, Xu Liangje management style and Sina's past style is not consistent, this will become a major challenge Xu Liangje.

Second, Xu Liangje in charge of Sina Weibo, will be in the product and technical level will bring great changes, and these changes would touch on the vested interest in Sina and related to the cake redistribution, whether the senior management is completely unconditional obedience or overtly Xu Liangje the airborne also unknown.

Third, Xu Liangje in the past did not directly engaged in data mining work, he has accumulated in the past Consumer-to-consumer experience and Cisco accumulated technical experience, may not be directly applied to Sina Weibo, whether by virtue of their own charisma and influence to dig more of their own technical personnel to join, is his third challenge in the future.