Sina plans to launch a new Internet TV service

Absrtact: Sina plans to launch a new Internet TV service that will attract social network users by accelerating the integration of multimedia content. Sina will work with the corporation to launch Social television services, according to Sina Weibo. Sina related people also confirmed

Sina plans to launch a new Internet TV service that will attract social networking users by speeding up the integration of multimedia content.

Sina will launch a "social TV" service with the blockbuster, according to Sina Weibo. Sina related personage also confirmed this news. The company will launch the new service in Shanghai today, and Sina CEO Charles Chao (Weibo) will also attend.

Sina Weibo has more than 300 million registered users, but it is expanding its range of services to rival rivals such as Tencent. With plans to boost advertising revenue, Sina wants to keep the appeal of China's most popular microblogging site.

David Riedel, David Reddell Riedel Research Group, a market-study firm, said the new service would help Sina retain users for the microblogging platform, so the news was positive. He added: "Sina management has proven their ability to make good strategies, so I look after them." ”

The company said the new service would help attract other partners in the television industry and application developers to provide content for Sina Weibo. According to the Morgan Stanley report of April 20, Sina Weibo is China's most popular microblogging service, with a per capita page view of 4 times times the number of Tencent Weibo.

Sina last month reached an agreement with Zynga to launch a "You draw my guess" (Draw something) game for Chinese users. Hundred Vision is a video service provider, affiliated to the Shanghai Oriental Media Group.