Sina Test Hydropower Business "Micro bo Wallet" status choppy payment license is doubtful

Sina Weibo has finally taken the first step toward the electricity business.

December 19, Millet company and Sina Weibo announced the cooperation, 50,000 millet mobile phone 2 will be on Sina Weibo platform on sale, users can directly on micro-blog to achieve from the next single to pay the one-stop shopping. This is Sina Weibo test water social network to buy the first single transaction, for Sina Electric Business Project to provide support for the "Micro Bo Wallet" on the day of the situation choppy.

Sina has not given a clear answer to the question of whether Sina pays the legal credentials (holding a third party payment licence). Another focus of debate is whether Sina Weibo can use the power Trader to cash in and establish a clear profit model.

One-stop shopping with water test

The sale on Sina Weibo is the 16G version of the Millet mobile phone 2, supply volume 50,000, each Weibo account limited to buy one. December 19 10 o'clock in the morning, the pre-sale opens, and plans to open the sale at noon on December 21. The activities of the booking, snapping, payment links are in Sina Weibo platform completed, shipments and after sale by the Millet company is responsible for.

Sina will define this cooperation as "a new social network shopping model", that is, so that users can directly in the Sina Weibo platform to complete the booking, order, payment and so on all aspects of the purchase.

Sina chief editor Chen yesterday through micro-blogging high-profile evaluation of the event, "This will lead to Sina micro-BO Test water social network to buy the first single transaction." ”

Lei, chairman and CEO of Millet company, also expressed expectations for the results of the test, "the combination of micro-blogging, social media and E-commerce to see how this Friday noon 12 o'clock." ”

But strewn, a user found that the reservation page has several loopholes and dislocation phenomenon. Pre-sale activities started less than 1 hours, that is, due to the number of visitors to the page delay and not to jump, and so on, according to the Millet mobile phone PR Liu revealed that Sina Weibo in the afternoon for this emergency installed 100 servers.

According to the morning news reporter booking experience, participate in this event must first pay attention to millet mobile phone Weibo official number, and forwarding a promotional activities related to Weibo, can click to enter the appointment. This setting adds popularity to the activity, but on the other hand it adds a threshold, and many users say they have given up booking in this link.

Sina Payment License is doubtful

Sina Weibo for the electronic business to provide payment support for the "micro-bo wallet" through the mobile phone pre-sale, high-profile surface.

From the "micro-Bo Wallet" Application page, the product provides transfer, the present, recharge fees and other functions, of which the prepaid fee has been opened in Shanghai, Nanjing, Hefei, the three areas of water and electricity charges business, and the nationwide charge recharge. It is said that at present, "micro-bo wallet" with the Bank of China, ICBC, Merchants Bank and other 18 domestic mainstream commercial banks docking, and opened the pay channel UnionPay online.

If not this and millet mobile phone 2 cooperation is too big, "micro bo wallet" is really not easy to be noticed by outsiders. According to the "microblog wallet" official introduction, the product on October 31 on-line version, December 15 officially released by Sina and Beijing Sina Payment Technology Co., Ltd. jointly produced, the latter responsible for the day-to-day operation of the product.

On the "Beijing Sina Payment Technology Co., Ltd." whether to have a pay license, morning News reporter yesterday to call Sina related people, received the answer is "not understand the situation, inconvenient comment."

Another point is that, according to the morning paper reporter verified, "Beijing Sina Payment Technology Co., Ltd." was established in September 2011, the registered capital of 100 million yuan, as a wholly-owned limited liability company, the legal representative is the rumor was promoted Sina CEO Sina COO (Chief operating Officer) Du.

Du is in the Sina personnel Change Storm Center, a few days ago, there is news that Sina is brewing a personnel change Bureau, du Red or replace Cao Chao as CEO. The unconfirmed news also said Chao would take responsibility for the poor commercialization of Sina Weibo. On this rumor, Sina official on the micro-blog will be characterized as "false information."

A company close to Sina, the analysis of this, "Du has been responsible for the sales of Sina, as Sina Payment Company's legal representative is also normal." Sina payments are directly linked to the ' Weibo wallet ', which is also associated with sales and revenue. "This also reflects, to a certain extent, du by Sina company."

Online nearly three years of Sina Weibo, the current number of registered users more than 368 million, this blank but full of imaginative drawings how to depict, really let the person is uncertain.