Sina: The introduction of micro-task is to standardize the micro-blog marketing Market

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(i) January 21, Sina today, the launch of the micro-mission platform is to standardize the platform of micro-BO platforms, but also for third-party service providers to provide false information filtering, account value assessment, promotional support and professional sales trust and other aspects of professional services, standardized micro-bo marketing market.

Chain what is a micro-mission platform?

Micro-task is Sina Weibo official service products. Enterprises and individuals can authorize the "micro-task" application and, through the release of the task, select the micro-blog account to carry out business information microblogging or forwarding. Any micro-blog account can authorize the "My micro-task" application, through the system audit to become a micro-task system, there will be a chance to receive the relevant account issued tasks, micro-blog account can be based on the content of the task to choose to perform or reject the task. Successful implementation of the task can be achieved by the corresponding task remuneration and micro-task points.

Maintain user and third party interests

Previously, because of lack of effective management mechanism, some false information and excessive marketing behavior interferes with the normal reading of Weibo users. As the operator of the micro-mission platform, World Show CEO Li Yu stressed that these irregular behavior, in addition to interfering with ordinary users of micro-blogging behavior, but also disrupt the micro-Bo marketing Market order, if not timely norms, will reduce the credibility of micro-BO platform, which will affect those who really want to do micro Bo marketing third-party.

According to Li Yu, micro-task platform at present mainly for three types of account monitoring, including: the publication of false information or counterfeit merchandise advertising information, users reported micro-blog accounts, without the micro-task platform has published a commercial advertising information microblogging account, the external advertising quotes Weibo account.

Li Yu pointed out that the current monitored accounts are still more frequent business behavior of the profile account, I hope and welcome the promotion of individuals and grassroots account to actively participate in micro-task, to achieve sustainable development and greater value. It was also revealed that late last year, Sina Weibo has launched the "micro-Bo business code of Conduct", in the future, the official will continue to optimize the business behavior monitoring and regulatory mechanisms to ensure that users are not affected by normal use.