Sina to inject the game developer, Qingdao, the United States-day game business expansion

December 8 Afternoon news, sources to TechWeb revealed that Sina has successfully injected into the game company Qingdao beauty days. The injection is the Chinheng of Sina's 09 capital injection into the game company.　　Sina's successive injection of game development company means Sina game business has entered a large-scale operation stage. Qingdao Mei-Day is a sports management-oriented game play the main research and development company, a year ago there have been rumors that thousands of Oak mop to buy the United States days of Qingdao. Today, the source said that Sina has successfully injected into the United States and days of Qingdao. The injection is the Chinheng of Sina in 09 after the continued injection of capital injection into the game company event.　　Industry insiders believe that Sina's successive injection of game development company means Sina game business has entered the substantive operation phase. According to public information, Qingdao, the United States is a sports management game-oriented research and development company, its XBA basketball manager, fantasy football and other sports-type web games, and the domestic game portal including Sina, Shanda, Baidu, Thunder, 17173 and so have long-term business relations of cooperation,　　is currently the largest sports-type web game developers, 2008-year income is expected to be around 15 million yuan. Online gaming analyst Yang Ke to TechWeb that Sina's involvement in the game area is to make up for the industry chain. "The advertising business of the portal is becoming increasingly competitive, as is the case with the portals such as Sina that reinforce other businesses." "Why Sina to buy mainly sports management games mainly play the research and development company, Yang Ke said" Sina Athletics class game has been doing very well, accumulated operating experience. A quick layout can be achieved by acquiring small companies. "As to whether Sina is really involved in large-scale online games research and development, Yang Ke said," The current large-scale online games competition, Sina started late, whether or not to get involved is still to be seen. "(Text/Gio Jilei)