Sina to join the NBA: Push game products to do social electrical business

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Three years ago, the sports forum started Sina in Guangzhou for the first time holding hands N BA, at that time N BA official microblogging just started on Sina Weibo, Sina CEO Cao Chao and N BA President Stern played a bet: in the near future, Sina micro Bo n ba fans must be more than in the T W Itter fans.

"We've only spent 6 months, and our fans have surpassed the number of fans in T W Itter, and on the way here today, I've seen N B A, the official Twitter fan is over 25 million, which is about 3 times times that of the fans on T W Itter." "Chao said at the launch of the Sina-n BA strategy meeting on October 17. Sina company and N BA China jointly announced that the two sides will further expand strategic cooperation.

It is reported that the first cooperation three years ago, Sina's signing fee between 200 million or 300 million people, and the signing of the cost will exceed the last amount. Heavily signed n BA, after micro-blog, sports channel became Sina's another main force.

n BA will be through Sina Multimedia platform, for the vast number of Chinese fans to provide unprecedented n ba wonderful content. Both sides will also launch a new n BA online community. Cooperation will cover the internet and mobile internet two platforms, including the N B a network event coverage, video on demand, n BA Chinese website and n BA official micro-blogging operations, online leisure game development, marketing, social networking and other nine major aspects.

Push n B a sample, layout moving end

Music, cool potatoes Such a professional video site is the advantage of genuine copyright purchase, Sohu, in addition to long video copyright, pay attention to play its entertainment in the specialty. Sina's advantage is sports, this and N BA cooperation, it is based on this aspect of consideration. It is understood that Sina deepen the strategic cooperation with N BA, its aim is to strengthen Sina's flow advantage in sports, and other video sites for differentiated competition.

"In sports, in addition to n BA, we want to build China's most influential, most audience aggregation of a video broadcast platform, including N Ba, including a lot of football games, including many other sports such as tennis, golf and other sporting events." Chao said at the scene that the cooperation with N BA would strengthen Sina's lead in the vertical field.

And three years ago the biggest difference between the first hand is the two sides on the mobile side of the cooperation. In mobile video, Sina and N-BA fully began to cooperate, users will be in the mobile phone Sina and PC clients enjoy on-demand services, Sina Sports mobile end often occupy the first of all kinds of sports events, the new season, will be synchronized with the PC, users enjoy a day of competition services.

Chao said that in the future Sina will provide users with multiple terminals, a full range of online services. "If the cooperation over the past three years is primarily on the PC, in the next few years, we will cover all the mobile terminals and social media networks from covering the PC," he said. Based on this multiple terminal multi-platform collaboration, we will work very closely together on mobile gaming, live video, community interaction, and so on, especially in mobile terminals and social media. ”

Games + dealers seek new business model

For a long time, Sina has invested a lot in sporting events, which is the reason for the flow to surpass peers. Channel revision also hope to solve another problem: for a long time, Sina's problem is "to make the flow but not to make money," as the Internet increasingly social and mobile, "traffic sales" model faces a greater challenge.

From the Portal 1.0 to the 2.0 era, the business model is also gradually changing. Originally advertising, based on the "flow of the king." With the development of mobile interconnection and social media, the new business model is based on "mobile internet + social Network" to build a network of Internet users, through "cloud computing + Large data" to enable advertisers to achieve precision marketing.

Besides hoping to get more advertising through the media, he said, Sina is experimenting with a variety of new business models, including E-commerce and gaming. "We want to have stars, there are stars, there are many of our users, including many of our partners can participate in E-commerce platform, not only for our fans to provide a very good video media services, but also to provide product services, E-commerce services, this is a we in this cooperation, Particular hope to be able to achieve. ”

Another bright spot for the partnership is Sina's desire to try the game area. According to Sina Deputy Editor-in-Chief Liuyang Introduction, will be based on the N BA competition data to launch a new quiz game. Instead of watching TV, watching videos, and interacting on Twitter, fans can also buy things on top of a lot of N-Ba games, games, or instant games after games. Reporter Yu Yue Beijing report