Sina two quarter net revenue increases 19% to rise nearly 4%

On the afternoon of August 15, Sina, a leading online media company that serves China and the global Chinese community, fell 0.37% per 47.82 in normal trading hours in Thursday, after a 3.91% rise.

Today, Sina released its unaudited earnings for the second quarter of fiscal year 2014 as of June 30. The report showed Sina's net revenue in the second quarter was 187 million trillion, up 19% from a year earlier. Non-US GAAP net revenue was $184.4 million, up 21% from a year earlier, exceeding the company's expected range of $177 million to $182 million.

Among them, advertising revenue of 155.8 million U.S. dollars, year-on-year growth of 29%, exceeding the company's 152 million U.S. dollars to 155 million U.S. dollars expected range. Non-advertising revenue 31.2 million dollars. Non-US general accounting standards advertising revenue of 28.6 million U.S. dollars, exceeding the company's 25 million U.S. dollars to 27 million U.S. dollars expected range. Sina's second-quarter results exceeded Wall Street analysts ' expectations.

According to Yahoo's financial data, 12 of Wall Street analysts on average expect to Non-gaap 0.09 U.S. dollars in the second quarter of Sina's US Depository Receipts (ADS), not according to US General accounting standards. Earnings showed that Sina's second-quarter revenue per ADS for 0.17 U.S. dollars, far more than analysts expected.

Also, on average, 11 Wall Street analysts expect Sina's second-quarter revenue to reach $179.2 million trillion. Earnings showed that Sina's second-quarter revenue was $187 million trillion, exceeding analysts ' expectations.

"We are satisfied with Sina's second-quarter results," said Cao Chao, chairman and chief executive of Sina. Weibo has performed well, with excellent financial performance and steady growth in traffic, making significant progress in building social business platforms and providing primary advertising to big brand customers. In terms of portals, we have also been successful in building new businesses and leveraging Sina's brand and media clout to tap mobile and vertical opportunities. ”

Sina expects non-US GAAP net revenue in the third quarter of 2014 to be between 193 million US dollars and 199 million U.S. dollars, excluding the 2.6 million-dollar amortization from the easy habitat and deferred revenue. These expectations reflect Sina's current preliminary judgment and may be adjusted in the future. (Yangzi)