Sina user growth cooling or crisis

As early as 2011, Sina Weibo users had a burst of growth, when many people with their own number of "fans" as a display of capital, so the birth of "micro-bo Brush powder" This business with Chinese characteristics. These fans are usually what we call "zombie powder." At that time, the price of the powder is also very cheap, about 10 yuan can brush 1000 fans. It was said that people had been able to brush millions of zombie powders overnight, and Sina Weibo had generated a first-round burst of user growth.

However, after a 2011-year surge in users, the popularity of Sina Weibo's users has cooled and growth has slowed. Sina Weibo's current number of registered users has exceeded 300 million, according to Sina's official data, with more than 100 million tweets issued daily. Is this data real and does not contain moisture? I don't think so. Sina Weibo's current number of "registered users" may really be more than 300 million, but these 300 million are real users?

As early as 2011, Sina Weibo users had a burst of growth, when many people with their own number of "fans" as a display of capital, so the birth of "micro-bo Brush powder" This business with Chinese characteristics. These fans are usually what we call "zombie powder." At that time, the price of the powder is also very cheap, about 10 yuan can brush 1000 fans. It was said that people had been able to brush millions of zombie powders overnight, and Sina Weibo had generated a first-round burst of user growth. Although Sina Weibo officials began to clean up the worthless zombie powder, "there will be 10 more to clean up".

Although the professional brush powder is gradually vanishing, but the current Sina Weibo zombie powder does not reduce the increase, and now the zombie powder than before to "advanced" a lot. They are no longer the same as the previous low-level zombie powder only a default head and a few micro-bo amount, so that people can tell at a glance that this is zombie powder, but has the following characteristics:

The microblog ID is usually a specific notional of Chinese characters, and most of them contain a set of numbers.

All posts are forwarded, and up to 1000, but no original

The number of users concerned is thousands and the number of fans is around 100.

The number of these zombie powders is increasing, and it seems to be the main strength of Sina's user growth. It can be speculated that the number of Sina micro-bo zombie users far more than the real registered users, and this proportion is very likely in 3:1 or even more.

In addition to Sina Weibo, zombie users like the growth of the People network. Renren has been positioning itself as a "real-name social" SNS community, but still can not block the attack of zombie powder. Usually I do not pay attention to Renren, I found that the zombie phenomenon of Renren is from Renren began to promote its "Everyone Station" product began.

At that time I set up a science and technology for everyone station, the beginning of a few days small station of concern users are almost friends. After about one months, my interest in the station was greatly reduced, less attention, but suddenly one day, I received Renren's statistics on small stations, the number of users noticed a surge of attention, the number of daily attention to as many as 20 people, and these users are almost exclusively friends only two or three people account. The phenomenon has lasted for nearly two months. If these users are new registered users rather than zombie powder, I will not believe in any way.

In addition to Sina Weibo and Renren, the number of users on other sites is more or less in the water. For example, Sohu Weibo in the promotion period in some colleges and universities held "SMS opened Sohu Micro Bo send drinks" activities, so accumulated a large number of registered from major universities but never active zombie account. SNS on the one hand in order to attract users, on the other hand on the data to look good, they are willing to the existence of zombie powder, or even their own hands to brush zombie account.

China's internet has never lacked a bubble, and once the bubbles burst one day, the truth is now in the eyes of the people. Then we can easily see who is bragging. Of course, zombie powder is not just Chinese characteristics, foreign also, Twitter Faceook international well-known social networking sites, such as the emergence of a large number of zombie powder phenomenon.