Sina wants to establish new network marketing standard

A few days ago, a dcci of advertisers and agents of the data show that more than 80% of the surveyed companies are not satisfied with the evaluation of the effectiveness of network advertising methods. Because of the lack of network marketing tools and means, the advertisers are not satisfied with the effect of online advertising. If there is a set of network marketing theory as a support, advertisers to carry out network marketing will have ' according to '.　　"Sina Marketing Center General manager and East China Branch general manager Ge Jingdong said, as the Internet advertising market boss, both rich experience, and refining standards and methods of the best soil, Sina in the summary and development of network advertising tools and methods are duty-bound." In order to change the network promotion in the cautious state, Sina put forward a set of guiding the Enterprise Network Marketing principles and reference--impact marketing concept. This idea originates from Sina ten years of network marketing experience, on the basis of scientific summary and induction, with "Choose to decide marketing effect" as the core of the idea, put forward from medium and method two levels, to include polymerization force, user stickiness, public credibility and interaction, creativity, Precision of the six network marketing elements when the enterprise fully consider and put into use in place, network Marketing will achieve maximum ROI, so as to achieve the expansion of the impact of communication, to win the attention of the audience, the transformation of consumer behavior and establish brand reputation effect. Hao Ming