Sina Weibo adjusts close to final stock issue Xu Liangje biggest challenge

With the arrival of airborne Xu Liangje, the adjustment of Sina Weibo is nearing the end. 2013 by the outside world is regarded as the survival of Sina Weibo, the adjustment, can give the industry and capital side more hope? Xu Liangje Airborne Sina Weibo one months ago, Sina announced that Cisco Global Vice President Xu Liangje will join Sina and become CTO and co-president, The outside world will interpret the news as Sina's move to make up for its own technical short board. But in fact, before Xu Liangje left Cisco, Sina had already adjusted each line of business. During the Xu Liangje franchise period, Sina has made adjustments to a number of product lines, but these adjustments are not Xu Liangje-led, but have been implemented in accordance with planned adjustments. First, imitate LinkedIn's micro-networking features online. This means that Sina Weibo has changed its focus on media platforms and is trying to be socially oriented. Second, in Sina Weibo to increase the number of users of micro-blog reading function. The function is considered to be Sina Weibo to the grassroots users closer to the signal. People close to Sina told Tencent technology that many of the changes within Sina are nearing the end. Xu Liangje was not involved in these adjustments and, after his entry, the lines of business that had just been adjusted were unlikely to change again in the near future. The person said, in many of Sina's adjustment, three content is the most core: first, the former general manager of Sina Weibo Peng Shaobin's micro-blogging sales team was unified into the joint president of the DU framework system, which changed the past Sina Portal and microblogging sales team fragmented situation; second, In the past, the two different technical teams of the mobile end and the microblog were all taken over by the new micro-blogging general manager Wang Gaofei, and again, Sina Portal executives, who contributed early to the rise of Weibo, Chen the microblog core management team. This person believes that after the above three adjustments, Xu Liangje cannot again undertake large-scale adjustment and change. How to get more space to play under the old pattern? will become the thorny problem that Xu Liangje must solve. Internal singing Xu Liangje play space for Xu Liangje to join, Cao Chao in the internal Mail said: "I believe that, Xu Liangje to join, for the establishment of Sina's technical culture and even improve the overall management leadership will play a very positive role." "With Cao Chao's attitude to Xu Liangje high expectations, Sina executive layer on the Xu Liangje of the play space is more hold on the sidelines or sing decline attitude. "Sina's internal faction is lined up, each business executive under the hands of a group of followers for many years to follow, Xu Liangje alone airborne in the past, in addition to the support of Cao Chao, implementation level there is no one can rely on." He made the decision, the following can ensure that a few of the actual implementation of the question is afraid. "A former employee of Sina Weibo said to Tencent technology. On the other hand, the technical team was taken over by Wang Gaofei The sales team was du after the takeover of Sina Weibo, after undergoing the surgical adjustment, in the short term is no longer possible because of the Xu Liangje of the accession and readjust, this has become part of the Sina insiders consensus, to a certain extent also tied to the Xu Liangje play space. In addition, 2013 was considered Sina MicroBo's survival of the year. The slow pace of commercialization and the tight pace of competition are not enough time for Sina, and Sina Weibo, which has been mired in personnel changes and structural adjustment for the past 4 months, is no longer likely to spend months weighing on the enterprise structure. The issue of Sina Weibo shares is complex for Xu Liangje to join, and the industry has another view, "Xu Liangje more important role is to help Sina Weibo in the United States listing, by the experienced Xu Liangje to dominate the capital operation of Sina Weibo, very appropriate, and this is what Wall Street value." "In fact, the legacy of Sina Weibo's shares will be a big challenge for Xu Liangje," he said. Sina in 2010 has begun to spin off the microblogging business, in addition to the internal independent Sina Weibo division, but also registered two with micro-blogging business-related companies. Tencent technology through the business Registration inquiry that the two registered companies are August 9, 2010 registered Beijing Micro-Dream Network Technology Co., Ltd. and October 11, 2010 registered micro-Dream Network Technology (China) Limited. As domestic companies to the United States listed most of the form of Vie control, in the future if Sina Weibo independent listing, will likely to micro-dream Network Technology (China) Limited agreement to control the Beijing micro-Dream Network Technology Co., Ltd. in the form of operation. Tencent technology through the query that micro-Dream Network Technology (China) Limited Company is the legal representative of Chao, Peng Shaobin and du two people as directors. and Beijing micro-Dream Network Technology Co., Ltd. is the legal representative of the company has been out of Sina Weibo division general manager of the Peng Shaobin, the remaining two shareholders are Sina Weibo deputy general Manager Lu Yi and Sina Weibo operations director Cao. There are unconfirmed rumours that Lu Yi and Cao are not individual major shareholders, but are in this way for the inconvenience of holding shares. Xu Liangje need to face is that Sina Weibo registered two micro-Dream Division are mainly responsible for Peng Shaobin, and Peng's post was dismissed, its two companies in the proportion of shares and corporate identity how to change? A person who did not want to be named said that if Xu Liangje in Sina did not act, at this juncture will live up to the trust of Charles Chao. If, as a big architectural adjustment has ended, the complexity of shareholder relationships within, if the layout according to their own ideas is also a problem. "Although Xu Liangje has not yet assumed office, the future situation in Sina will be very embarrassing," the person said. ”