Sina Weibo are you annoying?

I've never seen a product that's annoying than Sina Weibo. Users looked at the next letters will find that the most recently received is "micro-friend Secretary", "Weibo celebrities," talent "," micro-lottery "and" micro-game trumpet "," micro-disk "," Micro-blog members "," micro-Bo Grade "," Micro Bo Secretary "and other official accounts sent by the news.

This is not over, Zooey will be a number of strange account at a moment, if a tagged microblog, "topic" will jump out to make comments. And whether it is a question or its topic settings, are mechanical language, unlimited about equal to a piece of junk information.

The more outrageous and rogue is-Sina Weibo does not give users the right to choose, even if I will block these official accounts, will continue to receive their push ads or notifications. So now whenever I see Sina Weibo saying "Hello, ...", I'm not feeling well at all.

At the same time, according to some friends, users who are concerned and have fewer fans will receive information and recommend them to focus on some people. And the feed will also appear promotional ads and "Friends focus on users" recommended information.

So we see that throughout the Internet we are talking about how to get the most effective information for users through products in this age of explosion, Sina Weibo not only did not build a good spam message shielding system to reduce noise for users, but they took the lead in making a lot of noise to improve information, interference with the user's things.

On the whole, Sina Weibo is simply about harassing users--throughout the product and operation, I don't see a point. Sina Weibo is good to the user's sincerity, it has always been for their own commercial objectives to serve, and Sina Weibo students seem to be for their own KPI assessment services.

Unfortunately, Sina has never understood that in order to succeed in commercialization, it is necessary to understand "what you are", I recently talked about the latest micro-blog search model, has mentioned the micro-Bo information flow of several advantages-timeliness, fairness, ductility and social relations, These natural attributes allow Weibo to become a fast and reliable information aggregation platform. Its business model should also be based on this platform, what Sina Weibo is doing, is completely opposite.

The opposite of what Twitter is doing is to take a look at some of Twitter's acquisitions this year-mobile apps downtime Reporting Services crashlytics, social TV analytics services Bluefin Labs, Music search services we Are hunted, Local discovery service spindle and video application Vine.

Crashlytics allows engineers to quickly find bugs in their code, providing them with adequate quality assurance and rapid iterative capabilities; We Are hunted and spindle are dedicated to providing users with accurate content in music and local life; Vine has been able to extend Twitter's flow of information to short video and has achieved a great success, and social-television analytics services Bluefin labs to evaluate TV ratings and advertising effects. As for why Twitter needs it, its CEO Dick Costolo recently gave the answer--twitter hopes to keep users online and to send messages in time for events, so their next goal is to capture the TV screen, so "How do you advertise on TV?" becomes an important topic.

These Twitter acquisitions are summed up by improving product stability, expanding the presentation of information and leveraging technology to deliver accurate, effective information and advertising. Sina Weibo is: to increase the complexity of the product, expand the display of information channels and continuously high redundancy of information delivery. What a rude way to do Sina Weibo compared to Twitter.

Of course, Twitter has done more than that to "help users reduce their information noise," Dick Costolo said yesterday, and they're building a DVR model that uses it to rule out abusive, deceptive, and repetitive information on Twitter. You know, because Twitter is anonymous, it's a lot more complicated than Sina Weibo.

So you have to ask me the biggest difference between Twitter and Sina Weibo, and I'll tell you that they have a vision of what they are and are doing well to grow, and the other is lost, and what you see in it is confusion, myopia and fatigue. If your goal is to rely on constantly hurting users, you must be on the wrong path.