Sina Weibo client updated recently

Recently, Sina Weibo client update. The new client added micro-blogging payments, which officials said would create the ability to pay for mobile. At present, the new function has been online, including orders, bills, vouchers and other content, the initial structure of the trading system environment. Among them, the most important is to achieve with Taobao, Alipay account to get through, and may open the enterprise development interface in the future. Will this be a new opportunity for Weibo?

January 7 Afternoon news, Sina and Alipay announced today to fully open up micro-blog and Alipay account, jointly launched micro-BO payment, in the future, whether it is on the micro-blogging platform online trading or offline business daily consumption can be used micro-blog Client direct payment.

Sina Senior Vice president, microblogging division general manager Wang Gaofei said, Sina Weibo user scale of more than 500 million has already become the network pass of the vast number of netizens, Alipay is the most influential payment tools, through this cooperation, both sides will further strengthen the microblogging "browsing-interest-the next single-pay-share" social marketing closed-loop advantage.

Weibo Alipay Account

Previously, users in the micro-blog to buy goods and membership services, in the payment link need to log in Alipay, net silver or other payment tools to pay. Payment is no longer troublesome after the introduction of Weibo payments.

According to the introduction, when the user enters the payment link on the computer or the client, will appear binds the payment Treasure account the interface, according to the daily sign in the way binds, the payment treasure inside already has the bank card to be possible directly for the microblog payment, the entire payment process only needs to enter 6 digits password.

And after the success of the order payment, users can choose whether to pay attention to their own needs, or to share goods to the micro-blog to recommend friends.

Two dimensional code mutual sweep to build O2O Foundation

In addition to the account system to get through, Sina Weibo and Alipay announced will exchange two-dimensional code, users regardless of the use of micro-blogging clients or Alipay wallet client, can be scanned both sides of the "two-dimensional" can be paid.

This means that in the future more offline businesses can directly in the micro-blog or offline store to publish a two-dimensional code with merchandise, users use Sina Weibo or Alipay purse any application can be anywhere to sweep the code to pay. This will help businesses to create integrated services across the line and offline, thus achieving the layout of the O2O market.

According to reports, Sina Weibo and the domestic largest networked vending machine brand Friends of the cooperation is gradually advancing, users can sweep the form of two-dimensional code to buy quickly. Online merchants, micro-blog will be with more third parties to seek cooperation, rich service types, the initial will be catering as the focus of support industries, and gradually open to more businesses.

Sina Ali joined hands to layout mobile internet

Sina Weibo is the largest microblogging platform in China, and is widely used in network services as a passport. The latest data show that more than 400,000 businesses have opened Sina Weibo, in the micro-blogging platform to carry out social marketing.

Last August, Weibo and Taobao launched a program based on user account Exchange, and issued a micro-blog Taobao version of Taobao business. Up to now, about 48% of Weibo active users have been with their Taobao account to achieve interoperability.

According to the newly released 2013 Weibo user Development Report, 88% of Weibo users use mobile payments in their daily lives, while in the mobile payment process, Alipay uses up to 78.3%. With the improvement of the user experience, this ratio is expected to be further enhanced.

Sina Weibo and Alipay cooperation, is the two sides to promote the mobile strategy of important measures, is expected to enhance the overall Sina Weibo and Alipay in the mobile internet era of competitiveness. In the third quarter of last year, Alipay accounted for more than 75% per cent of the mobile-phone payment market, according to data from research agencies such as Eric. At the same time, 76.5% of users through mobile phones, such as mobile terminals on Sina Weibo, the cooperation between the two sides is a powerful alliance.

According to the plan, in addition to Taobao, Alipay, Sina Weibo is working with Alibaba line of business planning cooperation, around the user needs to introduce different products. On this basis, the two sides plan to jointly create an unprecedented Internet Super account system, and then create a strong user virtual life platform.