Sina Weibo collective "poisoned" network marketing moral bottom line is where

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Yesterday (June 28, 2011) evening, Sina Weibo outbreak of the collective "poisoning" phenomenon, viral marketing means in the network to promote the common, it is this very people can accept the marketing model, to network marketing cast a shadow, to do not understand the network marketing people left a bad impression. Micro-BO promotion is a very popular recently a network promotion model, this is not, someone saw its strong fan effect, began to exploit the virus-like marketing, the face of such incidents repeatedly, let us ask: Network marketing has no moral bottom line? And what is the moral bottom line of internet marketing?

Review of the "poisoning" incident on Sina Weibo

--or cause 30,000 Sina Weibo netizens to recruit

It is understood that 28th night around 20 o'clock, a large number of users to automatically send "party to the cause of the place to wear help", "a tax starting point is expected to mention 4000", "Guo Meimei incident some unnoticed details", "3D of high definition Mandarin version of the seed" and other links with the letters, and automatically focus on a user named Hellosamy.

Among them, the Oriental Morning Post in Sina Weibo on the Recruit, Oriental Morning Post Tencent official Weibo pointed out that in the just happened Sina micro-scale poisoning incident, the Oriental Morning Post Sina official Weibo also poisoned, send some virus links, we are sad reminders of one out of 10,000. Solution: 1, do not click the Unknown link, 2, or pay attention to our Tencent Micro-blog official microblogging. ”

Jinshan Poison PA Tencent official Micro-blog also issued an early warning, said Sina Weibo appeared "micro-bo tail" worm virus, the virus using Sina Weibo system loopholes, to the poisoned friends sent a large number of letters, and in the content of the popular words, for rapid transmission. Users click on the virus link will be poisoned, a large number of friends to send letters and @ friends. Alert for suspected symptoms The user empties the cache.

Earlier, Sina Weibo also through the microblog Small secretary issued a bulletin, said that the current micro-bo appear malicious links, once clicked will send a number of micro-blog. Technology is urgently being processed. Please do not click on the relevant links as shown in the following figure.

Viral Network marketing is the exploit of existing features

--Using the XSS loophole in Sina Weibo

Sina Weibo outbreak of a group of viruses, security manufacturers Jinshan poison PA gave a solution: encounter such a virus how to deal with: 1, do not point to open letters any links, 2, the letters accepted permissions set to "I care about the people." 3. If you find that after poisoning immediately exit the landing can stop the release of virus information.

More netizens are looking at the attackers and the reasons behind them. It is understood that the launch of the attack is 2kt.cn, through WHOIS inquiries, 2kt.cn domain name registrant called Zhang, the website responsible for Liu Xiaode, the website has passed the record and obtain license number, for SU ICP 备 10,108,026th-1. However, analysts point out that attackers are not necessarily the owners of 2kt.cn. Do not exclude this site was attacked, the server was placed malicious code.

Previously, in 2005, the first worm to take advantage of a cross-site scripting flaw Samy was "created". The foreign hacker Samy uses the website design flaw, has created a "malicious" user file, when this user file is browsed, automatically activates the code, adds the user to the Samy "friend" list.

It is noteworthy that, although the attack on Sina Weibo from the outside, but not through the Sina micro-blog API. Security insiders point out that this time through embedded scripts, there is no need to walk the API at all, and the API has blocked the letters port by default.

How to grasp the moral bottom line of internet marketing?

Webmaster all want to sell through the network marketing, display their own website, their products. The use of this viral marketing may be in the amount of things that ordinary people can not do, after all, the speed of the machine is much faster than the person, but, this will lead to what kind of consequences?

Imagine how you would feel if you were forced into this marketing approach. Perhaps your QQ is working, your microblog account is also working, will not affect your personal life, but for others is not the same result.

This will not only affect the follow-up network marketing development, but also affect the network marketing atmosphere, as well as the lack of integrity of the network marketing! Either way, I don't want to be the head of an industry website! The moral bottom line of internet marketing, I think should be from the following two points to grasp:

1, transposition thinking.

Each site has targeted user groups, we have to stand in the position of the target users to think, transposition thinking of an idea is also: unto impose. What do they need? What is the most common way they use the Internet resources? What kind of marketing model do they dislike the most? Note that it is not what they like about the online marketing model, but what they dislike most, because maybe they don't know what kind of model can be recognized, And the development of the model is in the hands of our webmaster. For example, I am in charge of equipment manufacturing network promotion personnel, is an industry business-to-business website promotion personnel, equipment manufacturing industry's goal concerns the user, mainly is the heavy industry enterprise, they generally will be very few on-line, uses most should be the search engine and the forum, as well as the blog, therefore, I often use these ways to carry on the network promotion, For search engines, you can use keywords to optimize the soft text, to find soft paper cooperation media release, etc. for the forum, should always pay attention to the industry hotspots, and industry technology trends; blog, you can combine the above two articles resources for integration, classification, the establishment of a clear theme of the blog.

2. Good faith Marketing

Just beginning to contact network marketing, often with MLM linked together, in fact, insiders know that the two have the essential difference-integrity! Network Marketing can not be based on the position of deception, if it is to promote traffic, of course, sometimes it is inevitable to use eye-catching things to cheat clicks, But for the brand and our industry website promotion, you can not use this way, marketing is also to speak good faith. can be appropriate to exaggerate the site's functions and products, because in order to stand out in the Internet, the appropriate "exaggeration" is also essential, but pay attention to the "degree" of the problem is good.

Above is my as the equipment manufacture net (http://zhuangbei.gongchang.com/) the promotion personnel's little humble opinion, welcome all stationmaster to exchange the idea positively!