Sina Weibo commercialization controversy: promoting information flow raises questions

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[Introduction] "to promote the flow of information" may be the current Sina Weibo embarrassing situation in miniature. On the one hand, Sina hopes to achieve profitability as soon as possible, so that management can get a return on the capital market, on the other hand, they have to face the situation of commercial obstruction.

Will promoting the flow of information be the main business model of Sina Weibo? Or is it just a test? Recently, more than the user feedback, in the Sina Micro-boping on the platform to receive their own people do not pay attention to advertising information.

Tencent Science and technology to understand that the so-called promotion of information flow refers to the initiative to the Micro-blog users to send promotional messages, and in the prominent position marked "micro-bo promotion", the current application is mainly focused on the end of the page.

SINA Business Operations strategy general manager Ayyong in front of the media to interpret the move, the information flow advertising will become the 2013 Sina Weibo, one of the important ways, he believes that Sina is based on the algorithm to recommend ads to the microblog platform of potential fans.

This is since the end of 2012 Sina Weibo senior adjustment, the first relevant person to tell the outside world Sina Weibo commercialization process. The promotion of information flow is the first commercial move of Sina Weibo after personnel adjustment.

Tencent Science and technology learned that the commercialization of the current progress has not been smooth, Sina stressed that it is through the algorithm to reach the corporate microblog "potential fans" and recommend content, but fans do not buy it.

Forcing ads to cause user dissatisfaction

Sina officials have said to the media, the recent testing of advertising products, based on the user's social profiles and interest maps and other social tags and the previous network behavior information promotion. Sina deliberately stressed: "Such messages will not affect the use of micro-blog users." ”

The actual situation is, many netizens to this kind of promotion way expresses disgust, among them has the help how closes this function the Netizen, has the netizen to study may first concern the information flow to recommend the enterprise, then pulls it in the blacklist the way to block these advertisement information.

Tencent technology in the survey found that the promotion of information flow has caused users to abuse the promotion of the advertisers boycott, such as in the micro-blog information flow in a large number of ads on the Hai company has become the main target Sina Weibo users.