Sina Weibo fund today announced a final agreement with the Micron team

Absrtact: October 9 News, Sina Weibo fund announced today and the Micron team reached a final agreement, Sina Weibo fund will be strategic investment micron, while Sina will be appointed vice president of the group, Sina Weibo fund partner Peng Shaobin as Micron's executive director and CEO.

October 9 News, Sina Weibo fund announced today and the Micron team reached a final agreement, Sina Weibo fund will be strategic investment micron, while Sina will be appointed vice president of the group, Sina Weibo fund partner Peng Shaobin as Micron's executive director and CEO. Peng Shaobin has long served as the general manager of Sina Weibo division, at the end of last year by Sina Wireless business Vice President Wang Gaofei successor.

Micron is a mobile social IM product, focus on groups, interest groups, and micro-blog to form a complementary, by Sina investment Hangzhou Cool Jump technology research and development, has launched iOS and Android two versions.

Previously, NetEase has united China Telecom (micro-BO) launched easy letter, Alibaba also launched its own social IM products, SINA launched Micron, but also by the industry is considered a spoiler.

And easy to believe, different, Micron focus group chat differentiated positioning to avoid the positive and micro-letter competition. Wang Zihui, the founder of the Mobile Social radio app, told Tencent Technology easy to believe, and other products involved in communications, direct and micro-letter competition, but the user's activity is very low, because the micro-letter has formed a network effect, through the communication and circle of friends to build user network, even if there is another product than micro-letter to do more cool, Users can also not easily throw away the micro-letter.

Compared with the easy to start from scratch, micro-bo user size makes micron more user base, however, Sina future attention to micron degree and investment efforts are still uncertain. Some insiders believe that the commercialization of Sina Weibo is still the most important direction of development, and in Sina "mobile first" strategy under the slogan, a short time, Micron as a perfect micro-BO product function of the auxiliary and complementary tool role, I am afraid that is the focus.