Sina Weibo helps users brush their sense of presence

Absrtact: After the last time paid forward micro-blog function, that is, individual users can spend money to ask a variety of marketing large to help forward their microblog, Sina Weibo to help users to brush the existence of a feeling, is in beta fan headlines function. Individual users can use fan headlines

Following the last beta "pay forward micro-blog" function, that is, individual users can spend money to ask a variety of marketing large to help forward their microblog, Sina Weibo to help users to brush the existence of a sense of the "fan headline" function. Individual users can use the "fan headline" feature to put their own micro-blogs on the fan stream.

According to Sina, "fan headline" will be rigorous audit of users, to eliminate any marketing behavior, the first beta is limited to users, and the number of fans under 1000 of personal users (so I have no chance to use ...) ）。 According to the number of fans to charge a different, generally 1000 fans within the promotion of about 10 dollars. Use the "fan headline" promotional microblogging, within 24 hours will be in the information flow of friends, a single microblog can be repeated promotion. If you have more than one friend to use at the same time, the page refresh after the content of another friend to promote.

Weibo said the "fan headline" was mainly aimed at increasing the exposure of microblogs and facilitating information interaction among friends. For example, some important information, such as getting married and having children, can be made known to more friends through the "fan headline". However, compared with the strong social relationship of micro-credit, Weibo's social relationship is weak, and the fans of each other's attention are also the best friends in life. So Weibo also wants to use "fan headlines" to enhance the user's social relationship.

In form, Weibo's "fan headlines" are very similar to the "Pinned Posts" ads introduced by Tumblr last year. Tumblr users only need to spend 5 of dollars, through the pinned posts can let their own blog post on the fan page for 24 hours. Facebook also launched a similar ad "highlight" earlier this morning, but Facebook's price is slightly more expensive than Tumblr, at $7 trillion.

In contrast, "fan headlines" only 10 yuan of the price is also honest. In addition, Weibo said, "fan headline" is purely a product of individual users to play (mainly to brush the sense of existence ...). ), there is no bidding rankings, there is no want to rob marketing large business.

Microblogging follow-up commercialization will continue to focus on advertising and value-added services in two major directions, advertising on the one hand is Ali cooperation of the electricity business traffic ads, on the other hand, Weibo "fan Tong" and other system ads. While value-added services mainly include games and membership services, which help users brush the existence of a sense of product revenue can not be underestimated ...