Sina Weibo joins CCTV Spring Festival gala to rob Red envelopes

January 8 News, Sina Weibo announced to become CCTV Horse Spring Festival evening two-dimensional exclusive partner. CCTV, Sina Weibo, Taobao, Masahide Media will rely on Sina Weibo 2014# let red envelopes fly # Activities, the joint launch of CCTV Spring Festival Evening Interactive cooperation, in the New Year's Eve sent a value of 500 million of the super red envelope benefits, so that hundreds of millions of of users and television viewers in the occasion to enjoy more joy and benefits. It is worth mentioning that the famous actor Gao Yuan also prepared the exclusive red envelopes for the fans.

Sina Weibo and the Spring Festival Gala to win the most valuable red envelopes

The topic of the Spring Festival Gala has always been very high on Weibo. 2013 New Year's Eve to lunar, Sina Weibo on the topic of "Spring Festival Gala" in 7 hours to break through 19 million. Distance Horse Spring Festival Gala has less than 1 months, @2014 annual CCTV Spring Festival Gala Sina official Weibo fan number has more than 2 million. Last October, Horse Spring Festival Gala director Feng Xiaogang interviewed Sina micro-interview, attracted more than 4,500 netizens to participate in the interaction.

It is understood that the 2014 CCTV Spring Festival Gala will be the first attempt to link the form of networking with the global netizen interaction, interaction will continue throughout the Spring Festival. At that time, viewers will be watching the evening party scanning live screen of two-dimensional code, not only to participate in the Spring Festival evening Hot Topic discussion, but also to login Sina Weibo and participate in the evening gala actors and stars to interact. In addition, during the live broadcast, CCTV Spring Festival evening will be through Sina official Weibo to the party to carry out the whole picture and text broadcast, all-round meet the audience "see, chat, play" demand.

It is worth mentioning that, in order to give back to the audience and netizens, Sina Weibo specially prepared a value of 500 million of red envelopes, will be in the 4-hour live broadcast through the "red envelopes" sent out, equivalent to send out 125 million red envelopes per hour. When zero bells ring, Sina Weibo will also draw the award from the participants that night.

Earlier, the Spring Festival Gala Director Group has revealed that Horse Spring Festival Gala will be more emphasis on the fun and interactive, and strive to achieve "national big get-together." Choose with more than 500 million users of Sina Weibo to carry out exclusive cooperation, reflecting the annual Spring Festival Gala program group Bold Innovation.

Sina Senior Vice president, Micro Bo Business Department general manager Wang Gaofei said, micro-Bo and CCTV Spring Festival gala This cooperation, broke the past only the network linkage as a joint information distribution channels of thinking. The Spring Festival evening program in the broadcast process, the audience can participate in the real-time interaction through the Sina microblogging platform, lets the spring Festival evening party realize the network linkage in the real sense. On the other hand, Sina Weibo on the topic of the Spring Festival Gala the higher the heat, coupled with the # Let the Red Envelopes fly # The incentive of huge prizes, is bound to further enhance the audience ratings. But the Spring Festival evening high ratings will also drive the microblogging activity and the topic quantity, thus constructs the benign network ecological system.

Sina Weibo 1 billion create network carnival

#让红包飞 # is a traditional activity of Sina Weibo at the end of the year, which has been in place for four years. Compared with previous years, this year, the # Let the Red Envelope fly # longer duration, more participants, more diverse forms of participation, prizes are more generous. From the time, this year's activities from January 6 to February 17, users in addition to the release of micro-blog, forwarding, comments and praise related micro-blog, you can also scan two-dimensional code into the active page. At present, Sina Weibo has initially prepared a total value of up to 1 billion of the "red Envelope Feast", prizes include the use of cars, digital products and daily necessities, Spring Festival and other different kinds. As the activity continues, the scale of the prize pool will also expand.

Wang Gaofei said that the Spring festival is China's most important traditional festival, the Spring Festival to send red envelopes is the Chinese nation to continue the Millennium tradition. #让红包飞 # activities are aimed at combining social media with traditional Chinese folklore, so that the online festival atmosphere across the world through social networks, for the global Chinese to create a full of festive Internet carnival.

Data show that since January 6 the start of the event, 2014 #让红包飞 # has sent nearly 150 million red envelopes in two days, sending more than 50,000 packets per minute, and constantly refreshing new records of social media activities. Among them, @ beauty of the fridge, @ Lotte Duty-free shop, @ Day cat, @ Wu Lung TD, @ The charm of technology, @ Dongfeng Peugeot Peugeot and other enterprises and stars Weibo sent the number of red envelopes are more than 700,000. Within 48 hours, the people's daily sent red envelopes to send a small number of tweets forwarded comments of nearly 2.5 million, @ Lotte duty-free shop is harvested nearly 1 million of new fans.

With the richness of prizes and the diversity of participatory forms, is expected this year # let the red envelope fly # Activities will attract more users to participate widely, will also bring more brand exposure and personal impact on the promotion of micro-blogging platform to create a business, celebrities, ordinary users of the model of interactive communication.

High-circle to prepare the exclusive red envelopes for fans

Talk about "red envelopes", well-known artist Gao Yuan in the press conference said that the father was not too advocating small children receive red envelopes, always grandma secretly give her money. Every time she got lucky money, she would put it flat in the book. Sometimes want to take this money to buy things, but see money so flat, and will be reluctant. "Thinking of having a red envelope, that sweet feeling is warmer than spending it," he said. ”

High-Circle said, before she saw a fan on the internet to participate in Sina Weibo "Let red envelopes fly" activities, they are also in the understanding. "So this year must come to experience." Thanks to all of you who have supported me in the past and want to meet more friends on Weibo. "In addition, she revealed that this year has been prepared for their fans" exclusive red envelopes, will send fans to give some special commemorative value gifts.