Sina Weibo launches fan service platform to enhance platform service value

October 29 Evening News, the user's active subscription based on Sina Weibo "fan service platform" officially online, all certified users can apply. The fan service platform will help certified users to actively subscribe to his fans to provide exciting content and interactive services, is considered to promote micro-blogging from the "marketing" platform to the "Marketing + service" platform for the transformation of important products.

According to the introduction, in the one-month period, @ CCTV News @ China Earthquake Network @ LUQI, such as the first batch of new adopters not only won tens of thousands of subscription fans, in account influence and interactive active rate also achieved a big climb.

At the same time, the fan service platform announces the introduction of a developer model, which is fully open to third-party developers. The addition of Third-party developers is expected to help authenticate users to provide their subscribers with more convenient and differentiated services, thereby further enhancing the "service" value of the Sina Weibo platform.

New timed letters and voice reply based on user active subscription

The official online fan service platform, in the beta version on the basis of the overall optimization, supporting the text message with the outbound link, while the new time letters and automatic voice response, certification users can also be in their own microblog home page through the form of a button to display their own response services provided. In addition, all functions and information interaction can be on the PC, the mobile phone at the same time, thus ensuring the consistency of the user experience.

"All services on the fan service platform are based on user active subscriptions." "Sina Weibo commercial Products division senior Product Director Yu Di stressed that netizens actively send letters" DY "to interested in the certification account, become its subscription fans, the latter through the fan service platform will be the quality of information letters sent to subscribe to fans.

In addition, the fan service platform for some official institutions preset contingency mechanisms, such as the @ China Seismic network can be in the earthquake and other emergency situations to all its fans letters send important public information.

Fan Service platform During the beta, there are more than 60,000 users to apply for experience and use, in addition to the People's Daily, CCTV news and other important media, as well as the @ China Seismic network to go out to ask and so on the convenience of public service organizations, but also include some of the industry celebrities.

CCTV News As an example, October 21, the account through the fan service platform issued a "focus on the 2016 college Entrance Examination Reform" topic, a short period of time to harvest 2,321 share and 1134 praise. From the use of the fan service platform to date, the account has attracted 6.3 million of subscribers, among the micro-blogging influence more than tens of millions of fans of the media account.

Through the fan service platform, @ China Seismic Network has announced that the magnitude of the earthquake as fans to send letters services, this is the first time the microblogging for the public to provide point-to-point millions user services. During the beta, the account received more than 3.6 million fans and 370,000 subscribers through the fan service platform.

Emotional expert Luqi in October 24 night 8, send a psychological test to fans letters, in less than 4 hours, fans and Luqi account for a total of nearly 1.25 million letters interaction, as of October 25 17 o'clock, add 26524 fans, New subscription fans 358,000 people, whose personal influence rose to the top of the celebrity list on 24th.

"Today may be the letters of China's media, Sina Weibo microblog and social networking day," Luqi said in a 1-hour release from the subscription. 16.12 million letters sent, 600,000 letters feedback in 10 minutes. Countless people do emotional testing online at the same time. Sina Weibo has never felt so powerful. ”

New developer model encourages differentiated services

In order to enrich the service mode of the fan service platform, Sina Weibo has recently adjusted its opening strategy. As an opportunity, the fan service platform launched a developer model to encourage Third-party developers to help authenticate users to better service.

Sina Weibo, Vice general manager of the Department of Lu Yi said, Weibo letters interface has been officially upgraded to "message services" and open to the outside, mainly provide "custom reply", "Letters reminder" and "send" three main interfaces, support organization certification account (blue v) through the interface to achieve the letters of the fan service platform automatic response, Letters manual customer service and subscription reminder function.

Compared with the common mode, the developer model has a richer function and play, with the help of letters's private performance to quickly bind the account, do not need to manually edit the keyword and corresponding reply content. In addition, the development mode by the program automatically completes the judgment, may according to the user exposes the location, the gender, the age and so on the characteristic carries on the personalized automatic reply, letters the reminder and so on, and realizes based on the semantic and the user characteristic personalized search, the recommendation, as well as the light quantity check weather, the

At present, there is a @ China seismic network to ask and other institutions to open a fan service platform, to provide subscribers with timely and convenient services; @ Ruyi Tao @ Yi Long Travel Network and other enterprise users have access, for the subscription fans to provide discount downloads, interactive activities, online orders and other functional services. In addition, some banks, funds, telecom industry enterprises have also reached the cooperation of the Fan service platform, personalized service functions will be introduced in succession.

This year, Sina Weibo is speeding up the pace of its product updates, expanding the platform "service" value extension. This May, Weibo began to throw the concept of page, on the basis of the original microblog page, to provide users with more rich, differentiated multi-functional services. At the end of September, thousands of musicians, writers and a nuanced Bo page, users through its micro-blog home, not only can see its history of micro-blog, more direct online listening to music, reading books, the purchase order.

And the fan Service Platform product encourages the third party through this platform to provide the higher quality life service, the information service and the public service, and provides the effective arrival channel for each service main body. Take the tourism, banking industry as an example, the fan service platform can realize the tourist destination query, custom billing inquiries, online purchase and other use functions.

Well-known social marketers, Sangdo Micro Marketing general Manager Shing commented that Sina Weibo through page, fan service platform, Enterprise Micro-Bo upgrade, such as a series of products to play a combination of information services, convenience services and business services are playing a greater role.