Sina Weibo member 10 yuan a month

Sina Weibo members officially online yesterday, the second half will start charging services, 10 yuan per month

How to let more than 300 million of the micro-blogging community into the commercial real gold and silver, the current issue in front of Sina

Industry insiders said that the micro-blogging content is the key factor in determining user influence, Sina push membership hierarchy effect is not obvious

Sina Weibo opened 2.5, registered users to break through 300 million, the daily volume of more than 100 million, its implication of the huge social dissemination value is self-evident, but how to let this 300 million of micro-blogging group into the commercial real gold and silver, the same as QQ "suck gold" sharp weapon is now in front of Sina's problem.

Huaxi City newspaper reporter learned that Sina Weibo members officially on the line, Sina Senior disclosure will start charging services, the move is seen as Sina Weibo began to charge the mark.

Sina Weibo fee imitation Tencent in the internet industry, Tencent has always been the "cottage king" notoriety, but in the course of the commercialization of Sina Weibo, but there are many imitation of Tencent suspected.

such as Sina Weibo membership fee of 10 yuan per month, if the annual pay is to play 90 percent 108 yuan, as a contrast, QQ membership service fee is also 10 yuan per month, the annual pay can receive 91 percent discount.

In addition, the QQ member of a big advantage is to upgrade the number of friends, and Sina Weibo members can enjoy the identity, function, mobile phone, security, the four categories of privileges, the most eye-catching is that the upper limit can exceed 2000 people, of which VIP1 to VIP3 members can be closed

Note 2500 people, VIP4 to VIP6 can pay attention to 3000 people.

Sina also on-line microblogging level, and QQ level, its level is based on user active days determined, users only need to log in and use micro-blog every day, accumulate online time long, you can get active days, so as to obtain a grade. The higher the rank, the more privileges you enjoy.

Membership System is inconsistent with media properties

In the case of Sina Weibo, the analyst is considered by Tianyu to be able to try, but it is difficult to replicate successfully. According to analysis, Sina Weibo and Tencent QQ the biggest difference is that the former biased to the public media, the latter biased towards personal social.

Industry insiders say Sina Weibo has more realistically reflected the various identities of the community, in which case the effect of pushing the membership hierarchy is not obvious, such as the addition of V Bo is obviously better than any high-level microblogging members, and as a media platform, its microblog content is the key to determine the user's influence. In contrast, the QQ

To be an equal virtual lake, only need to play a variety of network identification to achieve differentiation.

In fact, as early as last year, Sina Weibo launched a new service micro, that is, with Sina Weibo directly associated with digital accounts, such as the user's mobile phone number, QQ number or 888888 and other auspicious numbers, and to the users of different levels to charge the microblogging, so that the outside world to see Sina Weibo to become a way of realization. It turns out, however, that the enthusiasm of the user seems to be low and unwilling to pay.