Sina Weibo new mobile phone client task marketing model

Abstract: Author: Nikki Do you notice and participate in the Easter Egg quest that travels with Weibo? Since August 22, users have entered the new version of Sina Weibo mobile phone clients, can see more than 250 million of the number of participation in the # with Weibo to travel # activities of the latest task released.

Author: Nikki

Do you notice and participate in the Easter Egg quest that travels with Weibo? Since August 22, users have entered the new version of Sina Weibo mobile phone clients, can see more than 250 million of the number of participation in the # with Weibo to travel # activities of the latest task released. Every few days a new task will be opened automatically, as long as you share photos based on the task theme, you can win the return ticket hotel including HTC Mobile, Hong Kong, Turkey and Maldives. This kind of novel interesting activity one launches, on the client set off a burst of "through whirlwind", attracted many netizens to participate enthusiastically. Let's take a look at the new mission. How the eggs are played.

The task mode brings the brand-new user experience, the interesting topic causes the Netizen attention

After entering the new microblogging client, the Easter egg will automatically open. Users will be able to obtain a lottery opportunity as soon as they publish a picture microblog based on different tasks. The more you take part in the task, the more prizes you get. At present, the six tasks of the event # Travel the most beautiful scenery photo #, #旅行闺蜜好基友 #, #旅行硬菜 #, #城市街景 #, #旅行自拍照 #, #最难忘的美食 # have all opened. Users to publish the task picture, posted on the micro-blog will also automatically add geographic location information and # with micro-blog to travel # theme watermark, gorgeous watermark pattern to bring unexpected surprises to netizens.

The six tasks of the event include the beauty of the trip, the food and the beauty, and the full mobilization of the travel enthusiasm of the netizens. The first task # travel the most beautiful scenery photo #, a line on the stimulation to the eyes of netizens, more than 1.5 million users to bask in the geographical location of the world landscape, triggered more than 1.9 million of the topic of discussion, become the most users participate in the task. The topic of literary and artistic Tong also attracted the attention of @. He uploaded the beautiful sunset on the beach, and said on Weibo: "It is said to be the most beautiful sunset in China, with a mere 10 minutes each time." It seems that the more beautiful things can not be restored, unfortunately, we always use a very short time to appreciate, but with a long time to look back. "Nearly 1000 users of the comments praise the beautiful scenery at the same time, have said to go to Hainan to see the style of sunset."

On the trip, of course, there are like-minded small partners, August 30 opened the topic of the task # travel girl Good base friends # let Netizens have a sun partner addiction. NET friend @ Auntie Ability C "base feeling" let a lot of people laugh, he and good friends in Shanxi staged a passion version of the Titanic. And on the September 3 task topic # The most memorable food #, all over the gourmet have to bask in their journey of food. Food Critic @ and food together also participate in the activities, lead everyone to taste dessert.

The event, to participate in any task can be taken to the hotel accommodation, Hong Kong, Antarctica, Turkey and other free travel routes, completed three tasks are super smart HTC Smartphone, all 6 tasks complete the ultimate Jackpot Maldives double round-trip ticket may be yours. So if you've done 6 topic tasks like @633, just hold your breath and wait for the jackpot to unfold.

Trend Promotion + Data mining: Task marketing helps brand spread

With such a novel pattern and the award of power, netizens ' participation is naturally climbing. As of September 26, 2.7 million users have been involved in the topic of the task through the microblogging client, for the # with Weibo to travel # activities contributed a lot of relevant original quality content.

As we all know, the success of many online games is that they provide a continuous task for the player, through the update of the task to maintain the game's uninterrupted freshness. Also through the continuous completion of the task to give players more rewards, so that players achieve a sense of achievement, to ensure that the player participation degree. The microblogging client egg task is very good to introduce the essence of the game task, the activities in the form of "egg", users in the mobile phone client brush microblogging, the information flow will appear in the task of eggs, click can participate in the task. Interlocking, constantly open new tasks, so that users to the activities to maintain the greatest degree of freshness, greatly increased the user's expectations of activities. and complete different tasks, there are different degrees of incentive incentives, but also fully guarantee the user's participation degree.

Through the client information flow to launch task trends, to guide users to participate in the release of the content of the model, Sina Weibo is a new marketing model of exploration, such as in the first topic # Travel the most beautiful scenery Photo # Task, click the trend and successful upload photos of the netizens very enthusiastically. Compared to the previous micro-blog tips on the promotion of this way more natural, but also more easily accepted by users and cooperation, is a brand in the microblogging platform for the dissemination of a new way of thinking, new methods.

Behind the task pattern is the large data mining that is accurate to the user. The most popular topic of the event is the "most beautiful scenery of the trip" and the # city Street View #, the interaction between the two tasks is more than that many microblogging users prefer landscape photos and mobile phones have landscape photos, compared to other tasks, the spread of these two tasks more valuable. Such follow-up data mining can provide better communication decision for the brand owner and advertisers.

The Sina Weibo new version of the mobile phone client's egg task, and # with a microblog to travel # micro-blog activities in depth, the use of interesting novel mode to spread, fully mobilize the enthusiasm and participation of users. At the same time, the integration of resources and channels for the various partners in the microblogging platform for the dissemination of new ideas and models, more micro-Bo commercial exploration of the foreshadowing.

Mid-Autumn day tourism season, with the task to travel. Do not know what brands will participate in the microblogging client task marketing?