Sina Weibo officially opens its fan-free channels

November 5, the official opening of Sina Weibo fan channel self-help channels, Enterprise Blue v certification users in the Enterprise Micro-blog management to find the application portal, but also in the micro-blog Advertising Center page tui.weibo.com submit applications. This April, the introduction of fans, is one of the main forms of micro-blog advertising, but also micro-bo commercialization of important measures. After six months of development, the domestic market has more than 10,000 small and medium-sized enterprises to use the fan tong. The on-line self-service channel of the Vermicelli, realizes the one-stop self-service management advertisement service, will further enhance the small and medium-sized Enterprise's socialization marketing efficiency and stimulates its marketing vigor.

To achieve a better balance between user experience and advertising effectiveness, Weibo has opened multiple channels to collect user feedback. After the PC side, the fans on the mobile side of the feedback channel has been online. If the user of a single promotional information is not interested in the mobile end can also operate, received feedback from users, micro-blog will be timely adjustment, optimization algorithm, improve the accuracy of information recommendations.

Merchants harvest million brand exposure

Since the official launch of the April this year, micro-Bo fans quickly won the broad masses of small and medium-sized businesses welcome, opened services to tens of thousands of merchants, widely distributed in e-commerce, convenience services, clothing and apparel, education abroad, food and beverage industries. On the geographical distribution, the eastern coastal developed areas accounted for a maximum of 71.24%, the western and central regions accounted for 14.25%, 10.98% respectively.

A large number of merchants through the harvest of the ideal promotional results and marketing performance, the value of its business promotion has been widely recognized by many businesses. For example, the Rabbi box, which focuses on American family-style services, microblogging as a pure enterprise marketing platform, through the launch of fans, more will be integrated into a variety of micro-blog functions as one of the enterprise operating tools, with the help of fans in 30 days to obtain a total of about 10 million product exposure, triggering more than 100,000 people to participate in online interaction , the return on investment was 20%, and the benign evaluation rose to 90%.

Professional comprehensive Wine Jiuxian network in the continuous 8 days after the fan through, the realization of the brand exposure of nearly 10 million times, resulting in more than 22,000 micro-blog interaction and more than 21,000 clicks outside the chain, the main feature of the photography of the underwater photography, through the fans to effectively improve the value of the account interaction, Just 8 days to harvest more than 4,000 high-quality fans, Michael only "underwater photography" micro-BO search results ranked first, mobile game nubeegames through the promotion of fan-Tong, among the hands of the download volume TOP3. The same micro-blog, in the promotion of fan access before and after the forwarding volume increased by 50 times times, commented on the increase of 45 times times.

Three advantages of SME marketing tool

Sina Weibo as an important advertising products, after a large number of preliminary research and product testing, Fan tong In-depth understanding of the marketing needs of small and medium-sized enterprises, to create three core product advantages: Massive touch, accurate delivery, multidimensional transmission. Fans have all the functions of ordinary microblogging, such as forwarding, comments, collection, praise and so on. The advantages of these products become the promotion of limited capital, small small and medium-sized enterprises marketing tool, can help enterprises to spend money to obtain a huge amount of promotion.

First of all, based on a large number of micro-blogging users, fans can pass the brand information of enterprises widely to fans and potential fans; At the same time, according to user attributes and social relations, the information will be accurately targeted to the target audience, the target users receive information, can also be transmitted multiple times, to maximize the

Compared to other competitive advertising, Fan Tong is also unique. It can establish a connection with the user, and can be used as three-dimensional "person" and the user to carry out the personification of communication, and can be implemented multiple forwarding transmission, this is not directly contact with the user's other bidding ads can not match. At the same time, fans to give the release of the free space, can give full play to creativity, so that the brand more human and emotional. If the creativity is good enough, advertisers can also receive good communication results through lower costs.

In addition, the product value of the fan tong is also reflected in a long-term investment benefits. Fan Tong is not a simple diversion tool, in the acquisition of traffic at the same time, to help enterprises realize the social value of assets, in touch with users on the basis of the precipitation of fans and user relations, through the user forwarding form two or more times to generate additional value.

Micro-Bo promote the strategy of small and medium-sized enterprises blue Sea

In the international market, social giants such as Facebook and Twitter have launched similar advertising products. In Twitter, for example, in July 2011, Twitter officially launched promoted Tweets, which were charged at a fan-participation rate, with ads appearing on advertisers ' Twitter-account followers, and in August 2012, Twitter has started to allow advertisers to send targeted ads to users based on the interest that their Twitter messages reveal. January 22, 2013, Twitter began allowing advertisers to advertise on a geographical basis. These forms of advertising have brought considerable revenue to the social platform and become an important source of income for the latter.

With the steady advance of commercialization, this April, Sina Weibo officially launched the main SME's information flow advertising products-fan tong, compared with the brand advertising and large framework agreement, information flow ads carrying Sina into the small and medium-sized enterprises blue sea market, the same is the direction of Sina value. According to the plan, Sina Weibo has opened its fans to more businesses and is expected to increase its advertising in the second half of the information flow.

The official online self-service channel of Vermicelli, is undoubtedly Sina Weibo to accelerate the promotion of small and medium-sized enterprises blue Ocean Strategy important measures, is expected to enhance the overall effect of SME social marketing. With the majority of small and medium-sized enterprises to join, micro-bo information flow advertising revenue potential will gradually appear in the future.

It was also revealed that Weibo value-added products "fan headline" will be open to all users in the near future. By then, small and medium-sized enterprises can be based on their own promotional needs in the fan headlines and fans to choose between advertising, in the process of social marketing to play more creative, to combine the form of boxing to achieve better results.