Sina Weibo, on the model, is not really Twitter

Absrtact: Key words Weibo monologue Zhang Chunhui Capital investment director Sina Weibo is a successful application, but from the model, is not the true meaning of Twitter. Finishing: South All reporter Ding intern Zhang Lina January 4, issued on Sina

Key words microblogging

Monologue Zhang Chunhui

Pine WO Capital Investment director

Sina Weibo is a successful app, but it's not really Twitter on the model.

Finishing: South All reporter Ding intern Zhang Lina

January 4, on Sina issued the first 2011 work-related microblogging ——— "today to a new investment project to pay an increase, ..., a said nobody want to understand why I would vote for the project, uh." Half an hour later, informed netizens in the comments prompted, this is a "F-head project." Yes, in the last project of 2010, I voted for 538 days of rice.

After a few days, whether it is a journalist, a colleague or an industry person, meet, call, almost all ask me exactly the same question, and express their 99% similar views.

One day, I met my friend at an unknown Hainan restaurant. She finally found the first sentence is: "You like to eat Hainan food Ah, said earlier Ah, that is not as good as XXXX." "I stopped her and said:" You are not objective, you have not sat down, have not eaten a mouthful of vegetables, how can you conclude that this is not the family? The friend listened to not say anything.

After the dish, I picked up a piece of Wenchang chicken to ask her, can in Guangzhou other so-called Hainan restaurant has seen such a wenchang chicken? A layer of bright skin under the thick layer of crystal clear oil, wrapped in a tender tender chicken, do not put into the mouth to know that this is authentic Wenchang chicken! There are such coconut fruit, such as Hainan powder, such a coconut cup and such an East goat! Friends taste all the dishes, even the sauce on the table, full of praise. When she was having a good time, she asked about the food, and I said, "Do I still need to answer?" Didn't you just go through it? Nothing to eat, the first shout not to eat, and tasted a mouthful after a dead end to abandon the original insistence ...

Because of the sensitivity of the industry, I began to experience and focus on the development of such products as Twitter entered the industry. Even though Twitter's message is still focused on the web, in my understanding, its future must be mobile, and its positioning is "mobile internet new media."

It is a new information exchange Mode, including information transfer model and information retrieval model. It is fundamentally different from the traditional information exchange model of the Internet, for example, in terms of information retrieval, it may subvert existing search methods. Although the current "microblogging" has not reached this level, this is also a lot of industry insiders (including me) that "Weibo" is not Twitter is one of the essential differences. Sina Weibo is a successful application, but from the model, it is not really Twitter, of course, it does not hinder its development and success.

Therefore, I am more inclined to call the "Twitter class" product. In fact, from the meal in 2009 encountered "shutdown setback" to the later microblogging become Sina, Tencent, NetEase, Sohu and other portals "standard", in my opinion, there is no "who succeeds who failed" argument, just a matter of timing. We have experienced in the early years of the emergence of the internet and the growth of new things, a thing too fresh, like the Internet BBS in the early years, but also will be regulated, and later not all let go?

Now, portals have more resources to promote a new application of the development, but in the product experience, I do not think they are the real Twitter experience, but more like a BBS structure of the product experience, with the original user groups for user transformation is the portal is better at. And the Rice founder Wang has many times the foreign new model to bring into the country, he has a new model and a deep understanding of products. I began to pay attention to him after he introduced the meal. If you want to pursue the most "authentic" Twitter experience (I believe there will be a group of people to see whether the watercress "love Rice" in the members will know), or to return to rice. Now the problem is, for most people, have been accustomed to go to a certain one or two specific restaurants, "eat", when they heard that the other is naturally like my friend, not even taste the ground that it is not delicious.

Of course, Twitter products are not just the current state, there must be a richer application of the production, is now just the beginning, the entire business model has not yet formed, the next two or three years will enter its popular application and business model of the establishment and verification phase. When the rice negative is located in the mobile new media, rather than the old BBS or "abbreviated version" of SNS, it is no longer a billion-scale game industry, but a hundreds of billions of media industry. How can you be so sure of it in just two or three years of its birth that it will not be a cup of soup?

Narration

The return of the meal

The meal has finally come back. November 25, 2010, the contents of the home page turned into a film "The Years of God steal" screenshots, and with a line of characters "waiting for you to eat," many users who use mobile phone to visit the user has even been able to log on normally. After 505 days of "being shut down", Weibo is no longer the same in China: The Analysys International report showed that only 8 million of China's microblog subscribers in 2009 surged nearly 9 times to 75 million last year, and this year it is expected to reach 1.4.5 billion.

Charles Zhang refuses to breathe

"I just want to tell you that we are going to war, to play ' micro-bo battle ', the opponent is Sina Weibo," a number of "words back" Zhang suddenly announced a high-profile "two-year reengineering Sohu." In his view, Sina just hit the Universiade. So, now began his own personal grasp Sohu Weibo, investment is not capped, resources are all used. Can he win the "Second World War" claiming to be the Internet?

Sina Rejuvenation

Guoqing War on Morgan Stanley is a hot spot in recent years, Sina Weibo is undoubtedly last year's most eye-catching microblog platform. Now, Sina is trying to make the 50 million users of the platform to earn enough "tickets": With Sequoia Capital, IDG Capital, Innovation Workshop, Yunfeng Fund and DFJ together set up a micro-blogging developer Innovation Fund, the excellent micro-blogging application development team to invest; low-key registration of independent companies ——— Micro-Dream Network Technology (China) Co., Ltd. introduced third-party payment products ——— new payment. This is more "pure" than Sohu and NetEase information portal, is glowing its "second spring".

The Queen of the World "Top Ten"

As of January 24, Chen Yao's number of fans on Sina Weibo surpassed that of American talk show queen Oprah Winfrey (Oprahwinfrey), ranked tenth in the world, the first non-Twitter user to enter the world's top ten, according to the asiadigitalmap.com website of the Austrian-American Research on the Asia-Pacific social Network.