Sina Weibo publishes violation formula platform to curb micro-blog advertising Marketing

On September 29, Sina opened a micro-blog illegal Publicity Platform (Http://weibo.com/pub/i/wggs), added a large penalty for violations of the strength. And in the penalty regulations clearly specified, and the account issued advertising content, once found will be immediately deleted. Sina Weibo's action can be called the watershed of microblogging marketing, but also as a "micro-marketing" another line.

Sina Micro-Blog violation of the regulations are as follows:

(1) The number of fans of the account if the micro-blog after the decision that the garbage department is not normal users, will immediately remove the concern of these fans;

(2) The advertising content issued by the account, once found will be deleted immediately;

(3) If in an account many times the above two violations, then the seriousness of the case will be prohibited to be concerned about, prohibit the use of Bo, blocked and other ways to deal with.

In short, it can be thought that Sina's governance intention is: 1. The presence of zombie powders is not allowed; 2. Do not allow the account to send ads. The second rule will obviously affect the entire micro-blogging marketing ecosystem.

Sina Weibo Illegal Publicity Platform page information shows that Sina Weibo has dealt with a group of brush fans, advertising, publishing false activities of users, and announced the department has been punished account number, including "The World's Top Collection", "Most music", "Fashion classic quotes", "The Most magical psychology" and so on dozens of fans million thousand accounts.

Sina Run Enterprise Micro-Blog before the clearance activities?

A lot of people will be Sina opened micro-BO illegal publicity platform as Sina Business Enterprise Weibo before the clearance activities.

If the company Weibo does not allow advertising, what should they do on Twitter? There are insiders speculate that Sina next may establish an advertising alliance, this is for their own advertising to the main charge to pave the ground. For Sina, relying on micro-blogging platform to earn advertising fees is almost the only way to profit micro-bo.

Redefining the value of Vermicelli

For the account of the fans to say that the channel pie, this is the extinction. And for the content of the deep, pay attention to interactive content faction, this is the highlight of the value of the good.

Weibo marketing needs to return to interaction first, the content of the king's path, to provide users with valuable content, pay attention to the sincere interaction with users, is the direction of micro-bo marketing.

Weibo marketing costs will rise

Grassroots size is the most active group in Weibo, is also the creators of interesting content and high forwarding content, many brands/companies in the ads are widely circulated in micro-blog, and the company's official micro-blog is not a lot of attention, corporate officials Bo released the breadth of advertising efforts can not be compared with the grassroots large. The decrease of resources will lead to the increase of marketing cost.

In the short term, Sina's move to a certain extent on the micro-Bo marketing Company's money, the enterprise's micro-blog input enthusiasm is a blow. Business-to-business Enterprises will also be greatly affected, but in the long run this should be a good thing to promote a better fair order.

Microblogging marketing company to transform

All along, relying on micro-blogging platform to start the grassroots users and by virtue of micro-blogging platform profiteering of the institutional groups, the glory is difficult to reproduce.

In fact, the grassroots account of the advertising operations do need to be more refined, such as the content of the ads and the frequency of service opportunities, and thus improve customer perception. However, from the business marketing needs, may still need these vertical subdivision, intensive farming account, it is difficult to imagine that many users will pay attention to a variety of businesses every day, even if it is loyal customers.

However, in the future more covert implantable marketing more market, good planning of the microblogging marketing team will be happy.

In the new rules, everyone is equal, the advantage of the old number and the ability to absorb gold is greatly reduced. But no rules are perfect, new rules, there must be new opportunities, now spell is no longer the accumulation of savings or numbers, but creativity, ideas and executive power. You are interested in microblogging marketing entrepreneurial team, the opportunity to!