Sina Weibo pushes Big Data strategy page to gather accurate information

May 7 Afternoon news, 2013 Global Mobile Internet Conference (GMIC) held in Beijing, in the afternoon of the special event, Sina Weibo shows the mobile end of the new "page page", the product is Sina Weibo based on the new strategic layout of the era of large data, showing its "redefinition of mobile interconnection," the strength.

Just online Weibo page, is a aggregation of user interests and hobbies of social relations data integrated Display page, whether it is the topic, books, music, food and other content can be in the micro-blog to generate the exclusive page page. Through page pages, users can easily see the value of the microblogging content.

"On Weibo, page is the aggregation node of social information, connecting people, objects, and interests, and users on Weibo can have a social relationship of concern, praise, etc. with the ' things ' that page encapsulates. Yufan, general manager of Sina Weibo's business products division, said the page was designed to precipitate content and relationships, making microblogs more valuable. After joining the page page, the weak social network of Weibo began to evolve into a real social network.

To food and beverage as an example, users can first view the page on the map, the surrounding road conditions, recommended dishes and promotional activities and other business details, can be directly booked through the contact phone reservation. Based on the integration of Weibo data, page pages in the face of Consumer micro-blog reviews conducted a concentrated display, users can through the "geothermal discussion" and "micro-evaluation" two modules to see the relevant hotels, restaurants, real-time Word-of-mouth, and through the thermal map module to view the actual effect of the menu. In addition, users can also see the relevant location of the registration of micro-blog content, in order to help users to choose, the friend's sign in micro Bo content will be at the top of the micro-blog module to present.

In late April, Sina Weibo to the mobile phone client for the latest revision, one of the biggest bright spot is to join the attachment sharing function, support users in a single micro-blog inserted topics, pictures and music and other types of information, related information to share into the microblog, will be presented in a new card form. Compared to ordinary Weibo, card type Weibo the biggest difference lies in the optimization of typesetting, users click on the page will go to see more rich aggregate content.

For Third-party Enterprises, applications, card type of micro-bo display form will increase users click on the possibility of content, page page can help users find more valuable information on the aggregation page, so as to help enterprises, applications to obtain greater attention and more accurate users. In the future, different kinds of page as the user's information aggregation point, will become the enterprise, product in micro-blog important entrance.

From the experience of Facebook and Twitter, the success of social platform commercialization depends largely on the depth of user data mining. Previously, Sina Weibo has made many attempts at large data mining. Late last year, Sina Weibo launched the Information flow advertising test, according to the hobbies and social relations to recommend relevant information to netizens; this April, Sina Weibo announced a strategic partnership with Ali, making it clear that a sustained and in-depth collaborative exploration at the large data business level would provide a great space for the commercialization of microblogs. The addition of mobile client attachments and page release is another important step for Sina Weibo to push forward the big data strategy.

In addition, Sina Weibo currently has an average of nearly 50 million active users per day, of which 75% of users use microblogs via mobile terminals. From the attachment function to the introduction of page pages, Weibo is through mobile clients to provide users with a more diverse personalized experience, and further consolidate its mobile internet portal advantage. As Sina Weibo special host Wang Yu all sigh: This is Micro Bo 2.0, Sina's big innovation. It is no longer possible to say that Weibo is China's Twitter.

(Responsible editor: The good of the Legacy)