Sina Weibo pushes new advertising system against grassroots marketing

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January 7 News, Sina Weibo is currently testing the new advertising system, the upcoming launch of the new advertising system may have a greater impact on the grassroots marketing account.

Earlier, Sina Weibo CEO Cao Chao in the management of Sina's earnings conference call, said, "We will be the end of the fourth quarter to launch a complete promote feed advertising system, SMEs may be more frequent use of this system, this is self-service delivery, anyone can use, not only small and medium-sized enterprises, It also includes ordinary users, businesses, and online businesses that have registered micro-blogging accounts. ”

Information flow advertising charging model is similar to Baidu's bidding rankings, but according to the display of charges, the top micro-bo each show a fee of 0.1 yuan. Business can be limited, the amount used up, the ad Weibo will no longer be recommended.

Analysts expect the ad system to be online, diverting customers from the grassroots. Customers, especially small and medium-sized Enterprises, who originally cooperated with the grassroots, would prefer to use the system.

Previous Sina Weibo repeatedly to the grassroots to kill powder, shielding outside the chain, to content plagiarism as a limitation of speech and other measures to limit the development of such accounts. The latest measure is the "micro-task" platform launched in the three quarter of this year. Sina by signing with the grassroots large, to obtain its advertising revenue split.