Sina Weibo "second shot" lack of new ideas

Absrtact: Vine, Instagram in foreign countries set off the upsurge has been to the domestic, for a time, the domestic short video applications like springing up, like playing, micro-pat, micro-pat, pop, micro-record guests. This time, Sina Weibo also revelation. Yesterday

Vine, Instagram in foreign countries set off the upsurge has been to domestic, for a time, the domestic short video applications like springing up, such as playing, micro-pat, micro-pat, snapping, micro-recording, etc.

This time, Sina Weibo also revelation.

Yesterday, just released Sina Weibo client version 4.0 built a short video sharing application second shot of the fixed entrance, and need to connect to Third-party applications. It is understood that the second shot by Sina Investment Dazzle Technology Co., Ltd. Research and development.

Sina Weibo has been relatively successful in its products, but its commercialization has failed. Now the new product features may be just a hot trend to share with the short video, not a major move.

Although there are Sina Weibo users as the basis, but the second shot can seize the user is still unknown.

Tencent Technology through micro-blog search "from the second beat mobile phone end", found only 40 micro-Bo from the second beat, more than 10 users to participate.

Lack of new ideas

Microblogging in the short video sharing is achieved: users through the micro-blog publishing interface in the lower right corner of the "+" Select the second beat function, to shoot. If the user does not install a second beat application, Twitter prompts the download, and if the user has pre-installed the application, the microblog will jump directly to the second shot of the screen.

Second beat feature supports 10 seconds of video shooting, as well as real-time filters, post clips, add borders and add music features, after the completion of the shooting can be directly to share Sina Weibo, Tencent Weibo, Renren network of these three social networks.

Compared to the micro-Bo in the built-in seconds beat function, second shot this application is more rich.

In addition to looking for a nearby release of short video, second beat application also set the "square", where the video is subdivided into stars, beauty, comedy, information, Meng Pet, ranking and other categories.

Short video applications at home and abroad, the function is very similar: limited seconds, click on the screen to start shooting, click again to stop, the operation of a simple late clip, add filters and so on.

Compared with these short video applications, as Sina Weibo built-in second beat function appears to be no more new, and not as short video applications can host more content and set different shooting theme.

It's difficult to cultivate user habits

Short video sharing engaged in the hot, known as the image and sound media after the new popular information sharing media, but for the Chinese people, in the use of habits and data flow restrictions.

From the feature point of view, although the short video than the text more vivid, image and authenticity, but in terms of immediacy and text information is not much different, sometimes even better to see the text more quickly to understand the content.

Especially in the case of network traffic restrictions, although the upcoming 4G network is expected to achieve fast video upload and watch, but still can not make up for users also in 10 seconds to see a short video or a few words or pictures of the micro-blog gap, not to mention the quality of short video is not guaranteed.

In addition, if users want to know all the information in the video, they have to see the tail from the beginning, and there is no fast forward or rewind in the middle, which is obviously not as clear as the text.

Some people may ask that the short videos shared by ordinary people may not be seen, but the stars are different.

Shanxin, who plays Huafei in Huan, published a funny video on the cast 8:39 this morning, with only 200 comments. The figure is much smaller than the thousands and even nearly all the comments in its picture microblog.

It can be seen that users who are accustomed to browsing text messages and pictures on Weibo are not necessarily buying it.

Micro-blogging weak relationship makes short video sharing harder

At the beginning of social networking, researchers used sociological research to classify social networks as strong relationships and weak relationships.

It is no doubt that Weibo is a typical weak social relationship, which is functionally more likely to meet new people and get news and other information than to socialize with strong relationships.

The original intention of short video sharing is often to tell others about their own experience or events around, so the video content is usually related to personal life, but if this kind of video to be less familiar with weak relationship friends see, users are often difficult to accept.

In addition, the second-beat application puts the weak relationship to a greater degree, which in some ways gives users a lot of trouble sharing short videos.

Sina Weibo and the second shot has been through, Micro Bo Friends of the comments will be synchronized in the second beat application, the user's own comments will also appear in the message prompts, apparently this gives users a duplication of information interference.

In the second beat application, users can see which videos have been paid attention to, or click on the "Praise", and for users, these message tips seem to be less useful, after all, based on the principle of weak relations, users in micro-blog attention is not all of them are familiar with, So there is not much need for dynamic understanding of others.

In addition, short video sharing to capture users, must face a problem is, how to ensure that users can frequently give high-quality content.

This logic is really simple, without users there is no high-quality content, there is no high-quality content, can not attract more users. The reality is that the quality of video content is uneven, which makes short video sharing easy to fall into a vicious circle.

I do not know if the micro-bo increase the second beat function will be like the name of its developers, just "dazzle".