Sina Weibo user activity in my eyes

Experienced the development of Sina Weibo, as a marketing person did not achieve a millions large, is ashamed.

Compared with last year, the current popularity of Sina Weibo decline a lot, this decline is irreversible, like BBS, blog, SNS. Weibo itself is an entertainment platform, micro-letter in addition to the entertainment function, but also has a strong communication function, which is why the micro-letter users increased and the high degree of adhesion of the important reason, on this point in later "Sina Micro-bo and micro-letter contrast analysis" discussed.

The people who play Weibo need to have a certain level of knowledge, ordinary people can not play the Micro Bo This is a micro-blog and micro-letter threshold difference.

Weibo users are roughly divided into five kinds.

The first big r idol media user. They have a high social popularity, a large number of fans, in order to maintain the popularity must constantly update the micro-blog, which also caused the current micro-bo is one-sided phenomenon.

The second is a strong group of subjective initiative. Compared with the big R Idol Media, they speak less, become more and more silent and stay away from microblogs. This point is discussed in a later "reason for the decline in Sina Weibo popularity". This is one of the main reasons for the rapid cooling of microblogs.

The third kind of marketing crowd. Follow the marketing of Weibo and keep on creating topics. Present the phenomenon of the whole people are commercial, everywhere is advertisement.

Fourth Zombie account. The main role of these zombie accounts is marketing. Help others account for the rapid promotion of popularity, the promotion of heat, etc., they will not actively publish information.

The fifth kind of fan crowd. They seriously lack of initiative, follow the big R Idol Media speech, parrot, Big R fart, pull a excrement they will forward, comment.

The first group of people is relatively small, the best, their loyalty to the media depends on the media's own heat, the trend of fans. The second group of people more, follow the feeling, their trend depends on their own preferences, once like a certain media loyalty is very high, once abandoned very thoroughly. Third, the fourth kind of crowd follow, no loyalty can be said, the interests of the first. The fifth kind of crowd follows the trend, the idol walks, the loyal degree is extremely low.

The first group was a group of people kidnapped, and Weibo was part of their work, on Weibo they have to do not abandon, they must always stay active, the second group is now on Sina Weibo has begun to quiet, began to lose, a new trend of the rise of the game, first of all, this group of people involved in, participate in, spread, Their movements represent the trend of a network trend. Why would they be quiet? Because here they don't get what they want, and this is discussed in the following "Analysis of the causes of the decline in Sina Weibo fever." The third and fourth are actually the most active users of Sina Weibo, who want to use the platform to advertise, and they have largely increased the bubble of microblogging booms. The fifth kind of crowd group is huge, along with the trend Idol walk, as long as has the new game, as long as the idol changes the direction, they certainly will follow.

Originally want to do a detailed data analysis, found that the data is huge, to me this time small p people for the difficulty coefficient is very high, so can only use the idea of the form of outline.

Sina Weibo popular microblogging address: November 14, 2013 Sina Popular Weibo monthly list of yellow v blue v total of 65, the weekly list of yellow V Blue v Total is also 65, this figure does not mean anything, the popularity of nature in front, and then read the user comments, this very can explain the problem.

Flipping through everyone's detailed comments will reveal:

1, Yellow v blue v comments very few, if there are comments you can find through the account, most of them engaged in the occupation and Internet-related;

2, soy sauce comments A lot, no nutrition;

3, a large number of ads roaming between you and me;

4, a large number of + a large number of zombie account forwarding, reply, can't bear to look straight;

The number of any media users is very important, but the user adhesion is the top priority, Sina Weibo has a subjective group of people's adhesion is rapidly declining, they increasingly silent. Sina Weibo has begun to become a platform for interaction and advertising between big R Idol Media and fans, and its overall value is slowly falling.

Through popular microblogging we can see some valuable microblogging, their published blog has a high value, and is true reprint and comment, but after all is a minority.

Of course, Sina Weibo, although the popularity of the decline, but only relative. In the entire network, Sina Weibo's popularity is still very high, as enterprises to use micro-blog marketing is still a good platform to choose, then select Sina Enterprise Micro-blog or select micro-letter public account as a marketing platform? In the next "Sina Enterprise Micro-Bo and micro-credit public platform for comparative analysis" will be elaborated in detail.