Sina's E-commerce ambitions--Sina Weibo Enterprise Edition

When Sina Weibo launched its corporate version, it chose to use only a handful of companies. This microblogging enterprise version is closer to a hodgepodge from the interface, added a corporate profile and bulletin board, and then integrated some of the apps that were scattered by Twitter, and added a more convenient and direct interactive message that was initially a Facebook version of Weibo. This small series unfolds some of his own miscellaneous thought:

Sina Weibo Enterprise Edition miscellaneous think one:

• For companies, Weibo is just the equivalent of a booth at a social exhibition. Today's Sina Weibo Enterprise version will be the booth directly into the store, and Renren, QQ space, watercress, etc. to provide the company's brand homepage to form competition, there are reports that Sina Push Enterprise version of Weibo when everyone's share price innovation low.

Foreign also in the heat of the company has a Facebook homepage, there is no need for corporate official website, and now Sina Weibo Enterprise version also provides the homepage of the function, is not going to have a corporate microblog website also do not need;

② who said that micro-blog can not open a shop, some people can open shop, Sina Weibo is responsible for the social part, e-commerce things to the third party;

already has the microblogging reservation function, from the domain name looks at that time is prepares for the take-away food, but now appears ambition not to send fast food, soon will have the Enterprise brand to enter directly, similar F-commerce's Facebook shop will appear, W-commerce will become a powerful branch of social E-commerce, through the social establishment of Sina Weibo and open platform for corporate brand to provide social e-commerce services, after all, domestic can imitate F-commerce also few, Tencent and Sina Weibo is the most likely;

I think Taobao is not afraid of Sina in order to acquire Mai Lin shares this way to enter E-commerce, and the use of such an open social atlas in the form of "F-commerce" to enter E-commerce;

③ Sina Weibo's attempt is not to become Twitter, but FB;

Sina Weibo Enterprise Edition miscellaneous think two:

① Marketing tools make it more profitable for third parties to develop more apps for businesses.

I do not know Sina Weibo has no open measurement, so that more third-party developers can be a piece from the enterprise microblogging marketing, through the development of some marketing promotion app to make money;

② public opinion monitoring and data services may allow many third-party public opinion and data statistics tools to be plunges;

But there are also friends of Bo-Cheung pointed out from the current functional framework, more suitable for small and medium enterprises. For a "brand" enterprise, these features are simply too simple. Historically, neither the referee nor the athlete's product was successful. Data statistics must be independent of third parties, otherwise lack of credibility.

③ Display page personalized settings so that enterprise micro Bo more like the company homepage, simply said that the Enterprise Micro-Bo + company homepage;

④ self-help promotion to micro-blogging operations more fool-like operation, Micro-BO operating agency is happy or sad?